This role is on-site in San Francisco in the Dogpatch neighborhood.
About the RoleWe publish technical content that engineers respect. What we don't have is the infrastructure to measure whether that content drives pipeline, or the systems to turn each flagship post into 15 derivative assets. We're hiring a Growth Engineer to build both - full-funnel attribution, engagement modeling, and AI-native repurposing pipelines. This is not an outbound GTM Engineer role. The closest reference: growth engineering at Ramp, Vercel, or Linear.
What You'll Own- Content attribution and engagement infrastructure (50%): Full-funnel tracking from content consumption to signup to activation to pipeline. Event instrumentation (Segment-class + warehouse + BI), engagement modeling (time on page, scroll depth, return visits, paths), exec dashboards, and feedback loops into editorial so the team knows what's working within a week of publishing.
- AI-native content repurposing engine (35%): Pipelines that turn each flagship engineering post into ~15 derivative assets - threads, LinkedIn posts, email excerpts, video cutdowns, SEO variants, podcast clips. Stack: Claude API + n8n/Make + CMS + human approval gates. Quality control: derivatives match voice, route to correct channels, measured against flagship performance.
- Programmatic / AEO content infrastructure (15%, Q2+): Earns its place after attribution is trusted.
Who You AreYou've built production attribution and event pipelines - Segment-class tooling wired to a warehouse and BI layer. You're SQL fluent, write Python or JS for systems work, and are comfortable wiring APIs and CMS integrations. You've shipped AI-native workflows using LLM APIs in production, not just prototyped them. You have content instinct: you understand why which post matters, not just which event fired. You translate fuzzy editorial goals into measurable systems. You ship v0 in two weeks and iterate - you don't wait eight weeks for perfect.
Where You Might Come FromGrowth or marketing engineering at content-led B2B SaaS (Ramp, Vercel, Linear, Attio, Webflow, Retool, Notion, Stripe). Analytics engineers who moved into marketing. Founders of content/attribution SaaS that didn't work out. Technical marketing ops leaders ready to build instead of administer.
Perks & Benefits- Catered lunch daily + dinner stipend
- $150/month wellness benefit (gym, fitness classes, mental health)
- Medical, dental, and vision coverage
- 401(k) plan
- Paid parental leave (12 weeks maternal, 6 weeks paternal)
- Commuter benefits
How to ApplyShare a link to the hardest project you've built and include a short paragraph on why was it hard.