Minimum qualifications:- Bachelor's degree or equivalent practical experience.
- 13 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
- Experience with people management.
- Experience within the tech, media, or advertising industries.
- Experience using industry-standard datasets to measure the impact of marketing initiatives and refine market positioning.
Preferred qualifications:- Experience building consensus among cross-functional teams and executive leadership without direct managerial authority.
- Expertise in influencer marketing agencies and creator-led brand agreements.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Deep industry fluency in digital video, social media and creator/influencer advertising across organic and paid.
- Proven track record of building consensus among cross-functional teams (Product, Sales, Eng) without direct authority.
About the jobAs a Product Marketing Manager, you will bridge the gap between product development and market execution. You will define how YouTube's creator products-specifically tailored for brand agreements-are positioned and sold through Influencer Marketing Agencies (IMA) partners and the Social Agency ecosystem. This is a highly cross-functional role requiring deep industry fluency. You will collaborate with Product, Sales, and Global Solutions teams to translate complex technical features into scalable marketing levers. By ensuring a clear value proposition and sales enablement, you will differentiate YouTube as the leading platform for creator-led brand growth in a crowded social landscape.
In this role, you will be leading business-to-business (B2B) product marketing for our creator marketing solutions across organic (creator partnerships) and paid (creator partnerships boost), as well as go-to-market for IMAs. You will be responsible for driving the global product positioning and activation strategy for YouTube's suite of creator-led advertising solutions, focused on engaging the influencer marketing agency ecosystem.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $219000 - $305000 (USD) 25% bonus target equity benefits
Learn more about benefits at Google .
Responsibilities- Develop and execute comprehensive product marketing plans for YouTube's creator and brand agreement solutions, specifically targeting Influencer Marketing Agencies (IMAs) and Creator Marketing Decision Makers.
- Build strong partnerships across YouTube Business (YT Biz), Global Business Organization (GBO), YouTube (YT) and Ads Product teams, and third-party Ecosystem teams in order to accelerate the Creator Partnerships ecosystem globally.
- Oversee the development of market research and product roadmaps into clear, actionable value propositions that differentiate YouTube from engaging social media platforms.
- Act as the primary marketing liaison between Product and Sales to align product roadmaps with market needs and agency feedback.
- Validate product-market fit and claims using first-party data and third-party research to ensure YouTube's Creator Partnerships offerings remain industry-leading.
