Job Function: Marketing
Job Sub Function: Advertising & Promotions
Job Category:People Leader
All Job Posting Locations:Titusville, New Jersey, United States of America
Job Description:Johnson & Johnson is currently recruiting for a
Group Product Director, KOL Strategic Engagement and Development, CAPLYTA®. This position will be located in Titusville, NJ.
About Neuroscience Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Neuroscience team tackles the world's toughest brain health challenges including multiple sclerosis, Alzheimer's disease, Parkinson's disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
The Group Product Director, KOL Strategic Engagement and Development will serve as the centralized leader accountable for setting and executing the overarching KOL strategy across all CAPLYTA® indications (MDD, Bipolar, and Schizophrenia), developing new advocates, managing the a large speaker bureau, and creating content activated across all channels, Thought Leader Liaisons (TLLs), congresses, and peer-to-peer programs. This role will lead a team of three direct reports and serve as the single point of accountability for KOL strategy, content, and P2P across the brand. This position reports to the Director of Marketing, CAPLYTA®.
Key Responsibilities:- Set the overarching KOL engagement strategy for existing advocates and develop a pipeline of new and emerging KOLs across all CAPLYTA® indications (MDD, Bipolar, Schizophrenia)
- Own end-to-end peer-to-peer (P2P) strategy, large speaker bureau management, and program optimization across all indications
- Create and curate content deployed through TLL field interactions, congress activations, speaker programs, and digital channels
- Lead congress strategy inclusive of booth presence, product theaters, roadshows, and executive KOL encounters
- Lead advisory board strategy focused on insight generation to inform content development, unmet needs, and clinical perceptions
- Drive TLL marketing content strategy, development, training, and field insight synthesis in partnership with the TLL National Director
- Synthesize KOL and field insights to inform brand strategy, competitive positioning, and co-positioning across the Neuroscience portfolio
- Ensure coordinated, customer-centric KOL engagement across the Neuroscience portfolio to maximize impact of peer-to-peer content
- Manage and develop a team of three direct reports: two Product Directors and one Product Manager
- Partner closely with cross-functional stakeholders including Medical Affairs, Sales Leadership, Market Access, and Global Commercial teams to ensure strategic alignment
Key Competencies:- Future-Oriented: Identify and understand future unmet needs in KOL engagement and medical education; demonstrate capacity for strategic thinking across multiple indications
- Intellectual Curiosity: Demonstrate learning agility; stay updated with evolving healthcare markets, competitive landscape, and peer-to-peer best practices; work without an established blueprint
- Business Case Development: Drive decisions based on insights; ensure facts and analogs guide the path forward; communicate complex information in simple terms; manage complexity across multiple projects and indications
- Organizational Alignment, Collaboration and Executional Excellence: Foster collaboration and influence with cross-functional partners; create one aligned US voice across KOL, P2P, and regional marketing; demonstrate organizational awareness and leverage network
- People Leadership: Build, develop, and retain high-performing teams; foster a culture of accountability, innovation, and inclusion
- Demonstrated understanding of Marketing Excellence framework and competencies
- Big picture orientation with attention to detail
Qualifications / Requirements:Education:- BA/BS required; MBA preferred
Experience and Skills:Required:- Minimum of 10 years of relevant commercial experience, including marketing and/or sales in the pharmaceutical or healthcare industry
- Minimum of 3 years of people management experience, including developing and coaching direct reports
- Demonstrated experience leading KOL engagement, peer-to-peer strategy, and/or medical education programs
- Proven ability to lead and collaborate with cross-functional teams and drive strategic alignment across matrixed organizations
- Strong verbal and written communication skills required
- Strong decision-making skills and ability to manage complexity across multiple projects and indications
Preferred:- Psychiatry, Neuroscience, or CNS therapeutic area experience strongly preferred
- Launch experience strongly preferred
- Marketing and Sales/Sales Leadership experience preferred
- Experience managing large speaker bureaus and congress strategies
- Experience partnering with R&D, Medical Affairs, Global Marketing, Market Access, Patient Advocacy, and Supply Chain
- Ability to motivate, lead, and influence across levels and functions
- Knowledge and understanding of TLL/MSL field models and regional marketing execution
This position will be located in Titusville, NJ and may involve up to 30% travel.
Required Skills:Preferred Skills:Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Business Savvy, Content Management, Customer Intelligence, Data Analysis, Design Mindset, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Innovation, Interpersonal Influence, Leadership, Operational Excellence, Sales Promotions, Standard Operating Procedure (SOP), Succession Planning, Tactical Planning
The anticipated base pay range for this position is :$150,000.00 - $258,750.00
Additional Description for Pay Transparency:
Subject to the terms of their respective plans, employees are eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company's long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation -120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado -48 hours per calendar year; for employees who reside in the State of Washington -56 hours per calendar year
Holiday pay, including Floating Holidays -13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave - 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave - 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave - 80 hours in a 52-week rolling period10 days
Volunteer Leave - 32 hours per calendar year
Military Spouse Time-Off - 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits