Go-To-Market (GTM) Systems Leader

Runlayer

$125K — $150K *
US-AnywhereRemote in United States
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in GTM Systems, Revenue Operations, or related roles in fast-paced settings
  • Hands-on experience with AI technologies in GTM systems
  • Track record of leading and developing high-performing teams
  • Strong understanding of Marketing, Sales, and Customer Success business motions
  • Experience overseeing comprehensive architecture across various Marketing/Sales platforms
  • Action-oriented mindset with a focus on delivering effective outcomes

Responsibilities

  • Lead the strategy for GTM systems architecture across multiple functions
  • Document and codify rules for lead routing and opportunity stages
  • Ensure data integrity and governance across systems
  • Set systems architecture to enable rapid growth in GTM teams
  • Build and manage a team dedicated to GTM systems

Benefits

  • Competitive salary and equity package
  • Paid vacation, sick leave, and parental leave
  • Budget for professional development in AI and enterprise software
  • Choice of equipment to set up your ideal workspace
  • Comprehensive health, dental, and vision coverage
  • Potential for direct customer engagement, influencing innovative companies
Full Job Description
About the Role

Runlayer is hiring its first GTM Systems Leader to scale the operating foundation for a fast growing marketing and revenue organization. You will own the systems, data, and workflows that move a lead from intake through routing, qualification, sales follow-up, pipeline, and closed-won-starting with HubSpot and the surrounding GTM stack.

This is a hands-on, systems-first role for someone who has built practical GTM infrastructure in an ambiguous, fast-growing environment. You will use strong systems design, automation, and AI-enabled workflows to make our go-to-market motion measurable, reliable, and scalable.

Why You'll Thrive Here
  • Impact: You'll own GTM systems end to end at a company doubling this year. Every number the board sees, every routing decision, every forecast flows through architecture you design.
  • Excellence: You'll govern the stack with Runlayer's own product - dogfooding the platform we sell - and define what an AI-native revenue engine looks like.
  • Ownership: The systems, the definitions, and the team are yours - you'll shape the roles, make the hires, and grow the function from scratch.


What You'll Do
  • Own the GTM systems architecture strategy: Partner with GTM leaders to define and evolve the systems architecture strategy across Sales, Customer Success, Marketing, Engineering.
  • Define Process: Codify the rules of engagement, lead routing, sourcing attribution, opportunity stages, SQL definitions, and forecast methodology. Turn tribal knowledge into a documented, enforced process.
  • Protect and elevate the data foundation: Ensure data is clean, enriched, and consistently mapped across systems. Use the Runlayer product to create the governance and security protocols needed to protect it and make it trustworthy enough to fuel AI models and decision-making.
  • Inform Our Biggest Decisions : Define the systems architecture strategy to support rapid growth and scaling of our GTM teams.
  • Team building. Manage and develop our planned team for our GTM Systems (Marketing Ops, GTM Engineering). You'll shape the roles, make the hires, and grow the function.


What We're Looking For
  • 5+ years experience in GTM Systems, Revenue Operations, Marketing Operations, Sales Operations, or Growth Operations working with fast paced companies
  • Hands-on experience deploying AI into GTM systems. You've built an AI-powered GTM stack that scales
  • Experience leading and developing high-performing teams
  • Deep comprehension of the business motions across Marketing, Sales, and Customer Success, and the judgment to know where technology and AI can move the needle for each
  • You've owned the full architecture across Marketing / Sales platforms (Nooks, Lemlist, Clay, Default, MixMax, Apollo, Hubspot)
  • An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcome


Bonus Qualifications
  • Experience at a developer-facing or API-first company, or selling to technical buyers
  • Experience building agentic workflows (multi-step AI systems, not just single prompts)
  • You've been the first GTM/growth engineering hire somewhere and built the function from scratch


What We Offer

We provide a competitive package designed to attract and retain top talent who can work effectively with enterprise customers.
  • Competitive salary and equity - compensation that reflects your expertise and customer-facing responsibilities.
  • Paid time off - paid vacation, paid sick leave, and paid parental leave.
  • Professional development - budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
  • Top-tier equipment - your choice of laptop and accessories to create your ideal work environment.
  • Health benefits - comprehensive health, dental, and vision coverage.
  • Customer interaction opportunities - work directly with innovative companies and see the immediate impact of your work.


Not quite the right fit? Reach out to with details about your experience and interests.

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