Go-to-Market Generalist

talentpluto

$120K — $150K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Strong technical foundation to understand complex products
  • High potential and proactive attitude towards building and executing strategy
  • Previous experience in a go-to-market role
  • Ability to thrive in ambiguous, early-stage environments
  • Bonus: degree in computer science or relevant technical field

Responsibilities

  • Develop and implement comprehensive go-to-market strategies
  • Experiment across channels to determine effective methods
  • Achieve deep product knowledge for credible sales to technical audiences
  • Collaborate with marketing on product launches and campaigns
  • Adapt and evolve within the role towards closing sales or operations

Benefits

  • Equity opportunities
  • Flexible remote work environment
  • Potential for career growth and evolution within the role
  • Wide latitude for experimentation and ownership of outcomes
Full Job Description
Location: Remote (United States)

Work Model: Remote

Industry: Cloud cost optimization SaaS

Compensation: $120K-$150K base (plus equity); higher total compensation available if structured with variable pay
The Opportunity

This is a generalist go-to-market seat for a technically minded operator who wants to do more than hit a quota. You will think comprehensively about the company's go-to-market motion, contribute across channels, and help shape strategy as the product scales. Reporting directly to a co-founder, you will have wide latitude to experiment and own outcomes.

Over time, the role can grow in several directions, including a closing role or a broader operational path. The common thread is high slope, technical fluency, and genuine excitement about building go-to-market from the early innings. This is best described as an engineer who is excited about go-to-market, not a go-to-market engineer.
Responsibilities
  • Think comprehensively about go-to-market strategy and help build the motion beyond individual quotas
  • Contribute across multiple channels and experiment to find what works
  • Develop deep product fluency to sell credibly to technical buyers
  • Partner with marketing on broader initiatives, including launch and campaigns
  • Grow into closing or other paths over time as the role evolves
Requirements
  • Strong technical foundation, with the ability to quickly understand a product that works across the stack and speak to technical buyers
  • High-slope, high-potential operator who wants to build, not just execute a script
  • Prior experience in a go-to-market capacity
  • Comfort with ambiguity and a desire to own outcomes in an early-stage environment
  • Bonus: a computer science degree or technical background; experience at a database, observability, or infrastructure company; or prior enterprise selling into technical buyers

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