Go-To-Market Engineer

Traversal

$150K — $200K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in GTM systems, growth engineering, or revenue operations in B2B SaaS
  • Strong hands-on experience with APIs, webhooks, LLMs, and modern GTM tools
  • Comfortable with technical systems including JSON, APIs, and basic SQL
  • Ability to turn ambiguous GTM challenges into measurable improvements
  • Experience developing AI-powered workflows and automation systems
  • Strong systems thinking and design for scalability
  • Excellent cross-functional collaboration skills with engineering teams

Responsibilities

  • Build and ship AI-driven GTM workflows to generate sales pipeline
  • Design and maintain an AI marketing agent to streamline content creation
  • Own and manage GTM automation systems from prospecting to reporting
  • Collaborate with marketing, sales, and engineering to smooth the customer journey
  • Experiment with growth tactics and create feedback loops for efficiency
  • Establish documentation and standards for AI and automation governance

Benefits

  • Health insurance
  • Comprehensive tech setup
  • Flexible time off
  • In-office snacks
  • Competitive salary and equity packages
  • Supportive and collaborative work culture
Full Job Description
The Role

As a Go-To-Market Engineer, you will help build and scale our AI-native revenue engine. This role is at the intersection of growth, automation, and engineering. You will design and ship AI-powered workflows that generate qualified pipeline, remove friction across the customer journey, and help our marketing team operate with leverage through automation.

You'll play a key role in developing a centralized marketing AI agent trained on our content, messaging, product knowledge, and performance data - enabling rapid creation of ads, social content, blogs, and creative assets with consistency and quality.

This role sits within Marketing and partners closely with Sales, RevOps, and Engineering. The right candidate will combine systems thinking with hands-on execution and a bias toward shipping.
Responsibilities
  • Build and ship AI-powered GTM workflows that generate qualified sales pipeline across outbound, inbound, and lifecycle channels
  • Design and maintain a centralized marketing AI agent trained on company content, competitive intel, messaging, and performance data to accelerate content creation and campaign execution
  • Own key GTM automation systems end-to-end, including prospecting workflows, enrichment, lead routing, scoring, and reporting
  • Partner with Marketing, Sales, RevOps, and Engineering to identify friction in the customer journey and implement scalable solutions
  • Design, test, and iterate on growth experiments, creating measurable feedback loops to improve conversion and pipeline efficiency
  • Establish documentation, governance, and quality standards for AI and automation across the GTM organization
Requirements
  • 5+ years of experience in GTM systems, growth engineering, revenue operations, marketing automation, or a related technical role within B2B SaaS
  • Strong hands-on experience building automation using APIs, webhooks, LLMs, and modern GTM tools (e.g., Salesforce, HubSpot, Clay, Outreach, data enrichment platforms)
  • Comfort working with technical systems including JSON payloads, APIs, and basic SQL for validation or analysis
  • Proven ability to translate ambiguous GTM challenges into shipped, measurable improvements
  • Experience building AI-powered workflows, agents, or automation systems that drive business impact
  • Strong systems thinking and the ability to design scalable, repeatable infrastructure
  • Excellent cross-functional collaboration skills, especially when partnering with internal engineering teams
Nice to Have
  • Experience building or deploying AI agents in production environments
  • Familiarity with observability, developer tools, or technical B2B audiences
  • Experience training LLM workflows on internal knowledge bases or structured datasets
  • Experience supporting enterprise sales motions
  • Prior experience as a Sales Engineer, Forward Deployed Engineer or Account Executive
  • Prior experience operating in a high-growth, early-stage startup environment
Compensation

We offer competitive compensation, startup equity, health insurance, and additional benefits. The U.S. base salary range for this full-time, in-person role in New York is $150,000 - $200,000, plus equity and benefits. Our salary ranges are based on location, level, and role. Individual compensation is determined by experience, skills, and job-related knowledge.

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