NIKE, Inc

Global Senior Director, Energy Marketing

NIKE, Inc$160K — $200K *
Energy & Utilities
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in brand marketing or brand management, including senior leadership roles.
  • Bachelor's degree in Marketing or related field or equivalent experience.
  • Proven ability to lead culturally driven brand moments and collaborations.
  • Deep passion for fashion, design, streetwear, and youth culture.
  • Strong blend of creative instincts and strategic commercial knowledge.
  • Experience collaborating with creative partners and cultural innovators.
  • Demonstrated leadership and team development skills.
  • Excellent cross-functional influence and alignment capabilities.
  • Experience in budget management and investment strategies.
  • Track record of transforming cultural insights into impactful marketing work.

Responsibilities

  • Set global Energy marketing vision and long-term strategy.
  • Lead integrated brand and product storytelling with a focus on cultural relevance.
  • Identify emerging trends and cultural moments for Nike's leadership.
  • Own strategy and creative direction for Energy collaborations and launches.
  • Develop global campaigns and brand activations that drive cultural impact.
  • Collaborate with various teams to realize Energy concepts across the enterprise.
  • Mentor and develop a high-performing global Energy marketing team.
  • Manage investment and measurement to ensure brand and cultural effectiveness.

Benefits

  • Opportunity to shape global Energy marketing strategy.
  • Collaboration with top-tier creative and cultural partners.
  • Mentorship and development within a leading marketing team.
  • Involvement in high-impact cultural marketing initiatives.
Full Job Description
WHAT YOU WILL WORK ON

Your day-to-day will flex between strategy, creative direction, cross-functional leadership, and team development. You'll be responsible for:
  • Setting the global Energy marketing vision and long-range strategy, defining how Nike shows up across fashion, streetwear, art, design, and cultural communities.
  • Leading integrated brand, product, and marketplace storytelling, ensuring Energy narratives are cohesive, elevated, and globally resonant.
  • Driving cultural relevance by identifying emerging trends, creative communities, and cultural moments where Nike can authentically lead.
  • Owning the strategy and creative direction for Energy collaborations, positioning, storytelling, and launch strategy.
  • Leading global campaign development, seasonal storytelling, and brand activations, ensuring Energy work delivers cultural impact and business results.
  • Partnering with Creative, Product, Merchandising, Sports Marketing, Communications, Entertainment, and Marketplace to bring Energy concepts to life across the enterprise.
  • Developing and mentoring a high-performing global team of Energy marketers, fostering creativity, courage, and excellence.
  • Managing investment, prioritization, and measurement, ensuring Energy initiatives drive brand heat, cultural resonance, and commercial impact.
  • Providing cultural and creative insight to inform brand plans, product narratives, and strategic decision-making across Nike.

WHO YOU WILL WORK WITH

You will be part of the Global Energy Marketing function, reporting directly to the VP of Global Energy Marketing and will also sit on the Nike Brand Management leadership team. You'll collaborate closely with:
  • Global Brand Management
  • Creative Studio
  • Product & Merchandising
  • Sports Marketing
  • Communications
  • Entertainment & Culture
  • Marketplace & City Teams

You'll also engage with external partners, designers, artists, and cultural innovators who help shape Nike's presence in culture.

WHAT YOU BRING TO NIKE

  • 12+ years of experience in brand marketing, cultural marketing, or brand management, including senior leadership roles.
  • Bachelor degree in Marketing or related field or equivalent combination of education or experience. Will accept any suitable combination or education, experience and training.
  • Proven ability to lead iconic, culturally driven brand moments, collaborations, or franchises.
  • Deep passion for and understanding of fashion, design, streetwear, art, entertainment, and youth culture.
  • Strong creative instincts paired with strategic and commercial rigor.
  • Experience working with creative partners, designers, artists, or cultural collaborators.
  • Demonstrated ability to lead, inspire, and develop teams.
  • Strong cross-functional influence skills and the ability to drive alignment across complex organizations.
  • Experience managing budgets, forecasting, and investment strategies.
  • A track record of turning cultural insight into breakthrough marketing work.


About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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