Abbott

Global Product Marketing Manager

Abbott$99K — $198K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a relevant field; Master's preferred
  • 10 years in marketing, including multichannel tactics
  • Experience managing IT/software products end-to-end
  • Strong storytelling and reporting skills
  • Knowledge of PPC, Google Analytics, and SEO

Responsibilities

  • Conduct market research and competitor analysis
  • Gather and analyze Voice of the Customer data
  • Collaborate with stakeholders on product strategy
  • Oversee go-to-market activities with the Product Manager
  • Lead development of marketing for partners and distributors
  • Prepare performance reports and executive presentations

Benefits

  • Opportunity for internal career growth
  • Engagement in industry events and networking
  • Professional development through training materials
  • Access to a collaborative work environment
  • Flexible travel requirements
Full Job Description
JOB DESCRIPTION:

The Opportunity

This position works out of Abbott's Lake Forest, IL office within the Informatics Division of Abbott Rapid Diagnostics.

Abbott empowers smarter medical and economic decision-making. More than 10 million tests are run daily on Abbott diagnostics instruments worldwide.

As a Global Product Manager, the role bridges customer needs with innovative solutions that enhance client and patient experiences. Responsibilities include leading product strategy, roadmap planning, execution, and stakeholder management for next-generation software products.

What You'll Work On
  • Conduct market research, competitor analysis, and gather customer feedback
  • Benchmark best-in-class competitors and emerging technologies
  • Collaborate with stakeholders to gather, analyze, and understand Voice of the Customer
  • Support Product Manager with internal and external discovery sessions


Execution
  • Oversee product GTM activities in partnership with Product Manager
  • Support Intranet and Website content management
  • Lead the development of partner and distributor-focused marketing
  • Foster strong relationships with internal and external stakeholders
  • Participate in industry events and speaking engagements
  • Partner with US and Strategic Marketing and Sales on training materials, sales tools and campaign development


Product Performance Analysis
  • Define KPIs and success metrics
  • Analyze data and user feedback to evaluate performance
  • Identify improvement opportunities
  • Prepare regular performance reports and executive presentations

Compliance
  • Complies with regulatory requirements, company policies, and operating procedures
  • Maintains positive and cooperative communication with employees, customers, contractors, and vendors

Required Qualifications
  • Bachelor's degree in Business, Marketing, Information Technology, Computer Science, Engineering, Data Science, or related field (Master's preferred)
  • 10 years of experience in Marketing, material development, storytelling, working with agencies, creating reporting and tracking. Tactical Plan and multichannel marketing experience. Understanding of PPC, Google Analytics, SEO. Reporting and copywriting expertise.
  • Proven success managing IT/software products end-to-end
  • Ability to travel up to 10%

Preferred Qualifications
  • Strong multitasking and prioritization skills
  • Excellent organizational and problem-solving abilities
  • Strategic thinking with execution focus
  • Strong presentation skills for diverse audiences
  • Experience with product documentation, release notes, and training materials
  • Budget and agency management experience


The base pay for this position is
$99,300.00 - $198,700.00
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Marketing Support

DIVISION:
CMI ARDx Cardiometabolic and Informatics

LOCATION:
United States > Lake Forest : J55

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 10 % of the Time

MEDICAL SURVEILLANCE:
Not Applicable

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

Stay Connected

Keep up to date with career tips, industry insights, and company news—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive job alerts and insider tips tailored to your preferences.

Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ

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