Waymo

Global Product Marketing Lead

Waymo$249K — $307K *
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years in product marketing or go-to-market leadership in B2C technology
  • Proven success in leading major marketing launches and market expansions
  • Experience creating scalable go-to-market playbooks
  • Strong strategic and analytical marketing capabilities
  • Leadership experience in high-performing marketing teams

Responsibilities

  • Own go-to-market strategy for U.S. and U.K. markets
  • Build scalable launch and growth frameworks
  • Partner with Product and Market Operations for launch timing and strategy
  • Drive aligned planning across marketing teams
  • Build systems and reporting for market management
  • Oversee marketing strategy for platform partnerships

Benefits

  • Eligibility for annual bonus program
  • Participation in equity incentive plan
  • Generous company benefits program
  • Flexible hybrid work structure
  • Occasional travel for market research and offsite meetings
Full Job Description
In this hybrid role, you will report to our Director, Product and Growth Marketing.

You will:
  • Set the vision, strategy, and priorities for Product Marketing, ensuring the customer and market perspective informs Waymo's product strategy, go-to-market decisions, and rider experience.
  • Serve as a strategic partner to Product, Engineering, and Operations leadership, influencing roadmaps, business priorities, and key decisions while driving alignment across teams.
  • Develop holistic marketing strategies for Waymo's ride-hailing product and beyond, from positioning and launch through adoption and growth.
  • Lead product marketing for U.S. and international market launches, expansions, and ongoing market health, integrating consumer, brand, business, competitive, and product signals to identify opportunities and guide market priorities.
  • Build and develop a high-performing global Product Marketing team, fostering strong strategic thinking, execution, and collaboration to support Waymo's rapid growth and evolving needs.


You have:
  • 15+ years of product marketing or related marketing experience within consumer technology, including significant experience leading Product Marketing teams and complex consumer products or services.
  • Proven ability to lead and develop high-performing Product Marketing teams, setting a clear vision and priorities while fostering strong strategic thinking, execution, and cross-functional collaboration.
  • Deep experience partnering with Product leadership and influencing product strategy and roadmaps, bringing customer, market, and business perspectives into product development and key decisions.
  • Experience leading U.S. and international market launches and expansions, with the ability to synthesize consumer, brand, competitive, product, and business insights to inform market priorities.
  • Exceptional strategic judgment and executive influence, with the ability to navigate complexity, develop clear recommendations, and align senior stakeholders across Product, Marketing, Operations, and other functions.


We prefer:
  • Experience at a ride-hailing, marketplace, or app-based B2C company.
  • Concrete marketing experience driving the adoption of emerging technologies or new consumer behaviors, particularly where building understanding and trust is critical.
  • Track record across both established and early-stage products or markets.
  • Ability to balance long-term strategic thinking with near-term execution as business and product needs evolve.

Travel:
  • Occasional travel to markets for research, and some travel for offsite meetings, approximately 10% of the time.


The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.

Waymo employees are also eligible to participate in Waymo's discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.

Salary Range

$249,000-$307,000 USD

About Waymo

Waymo LLC is a self-driving technology development company. It is a subsidiary of Alphabet Inc., the parent company of Google. Waymo develops autonomous driving technology and provides ride-hailing services through its Waymo One program. The company has been testing its self-driving technology on public roads since 2009 and has logged millions of miles of autonomous driving. Waymo has partnerships with several automakers and has been working on developing autonomous trucks for use in logistics.
Learn more about Waymo
Size
2,000 employees
Industry
Founded
2009

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