Centene Corp

Senior Director, Marketing

Centene Corp • $148K — $274K *
US-Anywhere
+ 6 other locationsRemote
Healthcare
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field; Master's preferred.
  • 10+ years of marketing experience in a regulated industry; healthcare experience preferred.
  • Proven track record in organization and talent management, successfully leading change.
  • Experience in partnering and influencing key stakeholders in complex business settings.
  • Strong capability in data-driven decision-making and analytics.

Responsibilities

  • Build and execute 5-year multichannel marketing strategies for ICHRA growth.
  • Partner with Marketing Operations to enhance DRTV and precision marketing capabilities.
  • Lead relationships with agency partners in creative, media, and SEO.
  • Foster a digital-first, consumer-focused culture within the marketing team.
  • Champion inclusive leadership and performance-oriented environment.
  • Equip managers with tools for effective talent management and development.
  • Encourage teams to prioritize consumer trends and focus on actionable results.

Benefits

  • Competitive pay and health insurance coverage.
  • 401K and stock purchase plans.
  • Tuition reimbursement for continued education.
  • Generous paid time off plus holidays.
  • Flexible work arrangements including remote and hybrid options.
Full Job Description

Position Purpose: Drive market-leading business acquisition growth and retention through national operating scale and consumer-insight driven marketing activations for our ICHRA plans.

Key Details: Centene is advancing Individual Coverage Health Reimbursement Arrangement (ICHRA) adoption as a market-based alternative to traditional employer-sponsored health insurance. The ICHRA model combines predictable employer healthcare spending with employee choice and portability. This role will play a pivotal role in building and scaling our growing ICHRA-focused insurance business.

  • Build 5-year, growth oriented, integrated multichannel marketing strategies across multiple touchpoints and channels. Build and execute associated annual marketing plans, inclusive of critical connection to line-of-business (LoB) and sales teams to deliver growth & financial commitments. Lead marketing team and agency partners to successfully execute annual plans, including creative and content, omnichannel media 6 spanning linear DRTV, CTV, digital and social media, search, radio, out-of-home 6 web, SEO, and direct mail.
  • Partner with Marketing Operations & Analytics to advance critical capabilities in DRTV for certain marketing products, precision marketing and data analytics to improve ROI and program effectiveness and enable ROI driven investment decisions and scenario planning. Ensure relevance to target audiences, with in-language, in-culture content and media. Set and optimize BME investment to ensure effective and efficient allocation across all investment priorities.
  • Lead day-to-day partnership with key agency partners, including creative, media, and SEO. Support development of agency scopes-of-work and budgets.
  • Create a digital-first marketing team & culture that is consumer & market obsessed; data focused, continuously shortening cycle time from data to insights to actions; and, forward looking, with a bias for action to early adopt new capabilities and technologies.
  • Create a culture of learning, performance, inclusion, health and giving back to the community. Role model and advance inclusive leadership behaviors.
  • Equip all people managers with training and coaching to recruit and decisively manage talent, holding talent accountable to clear goals and performance standards, and accelerating development of diverse talent through sponsored programs and active mentorship.
  • Empower teams to act with speed, agility, and accountability, ruthlessly cutting low value-added discussion, meetings, and work to enable strong focus on consumer & marketplace trends and critical action against key priorities.
  • Actively influence partners to develop robust new products and ensure customer insights and needs are incorporated in long-lead new products and business opportunities.
  • Collaborate effectively with all business partners, with strong fluency and engagement across Product, Sales, Operations, Finance, HR, Compliance, etc. to enable business results, integrated delivery of business commitments and a high-performance culture for the team.

Education/Experience: Bachelors degree in Marketing, Business Administration, Marketing or related field. Masters degree preferred. 10+ years of experience in marketing within a regulated industry required; health care industry experience in group benefit administration strongly preferred. Proven track record in organization and talent management including experience in successfully leading change and demonstrated strength in talent leadership. Demonstrated success in partnering with, and influencing, key internal and external stakeholders within a complex business environment.

Pay Range: $148,000.00 - $274,200.00 per year

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

About Centene Corp

Centene Corporation is a managed healthcare enterprise at the forefront of innovation and growth for government-sponsored and commercial healthcare, providing access to fully integrated, high-quality, and cost-effective services that help people lead healthier lives. The company’s local approach addresses the needs of under-insured and uninsured individuals who often lack the resources required to sustain optimal health and wellness. Centene began as a single health plan in Milwaukee, Wisconsin in 1984. After an initial period of growth, Michael Neidorff joined as President and Chief Executive Officer (CEO) in 1996, moving Centene’s headquarters to St. Louis, Missouri, where it still resides today. In the decades since its humble beginnings, Centene has transformed into a publicly-traded Fortune 500 company serving communities across the United States. In fact, Centene provides coverage in all 50 U.S. states. More than 26 million Americans rely on Centene to access a wide range of insurance solutions, including Medicaid, Medicare, TRICARE, correctional, and behavioral health services. Centene prioritizes the development of technology that addresses systemic conditions impacting the whole health needs of underserved populations. As technology plays an increasingly critical role in diagnosing, managing, and treating disease, Centene understands that it enables better health outcomes for members, lessening the burden for providers, and allowing more automation and efficiency for business operations. As a steward of a significant set of data and insights, Centene leverages this data to not only shape but lead the digital transformation of healthcare and improve the patient-provider experience. Centene’s current CEO, Sarah London, and her team are leading the charge in this new age. Sarah London worked within Centene’s Technology Innovation and Modernization division, spearheading the company’s enterprise-wide technology strategy. Now leading Centene, her focus is on building the next generation of products and services and establishing Centene’s long-term growth and value creation. Although Centene has grown into the No. 1 insurer in the U.S. Health Insurance Marketplace, it has never lost its focus on the individual or its passion for community health. Remaining connected to the individuals and families that need care most is central to Centene’s commitment to shaping a better world of healthcare for the communities it serves. Centene also remains connected to the needs of its employees, who make Centene what it is. Through its commitment to diversity, equity, and inclusion practices, Centene promotes a safe and inviting environment above all. Because of Centene’s commitment to excellence and progression in the healthcare industry, it has been recognized as a Top Organization for Diversity by Modern Healthcare magazine, a Leading Disability Employer by the National Organization on Disability, a Best Place to Work for LGBTQ Equality by The Human Rights Campaign Foundation, and a global leader by Bloomberg’s Gender-Equality Index, among many other recognitions. Centene was also named a Top 50 Company for Diversity by DiversityInc and a Top Veteran-Friendly Company by U.S. Veterans Magazine. It has also been listed on FORTUNE® magazine's list of the World's Most Admired Companies for several consecutive years.

Centene Corp Careers

Join the dynamic team at Centene Corp, a leader in the healthcare industry, where your career growth and development are prioritized. At Centene Corp, we offer a range of job opportunities that allow you to make a significant impact on our community and beyond.

Explore a World of Opportunities

Discover the diverse career paths available at Centene Corp, from healthcare services to innovative program development. Our job opportunities span various professional fields, offering positions that cater to your unique skills and ambitions. Whether you're looking for an entry-level role or a senior leadership position, Centene Corp is committed to hiring top talent and fostering a culture of excellence.

Innovation and Leadership at Centene Corp

At Centene Corp, innovation and leadership go hand in hand. We empower our team members to lead with confidence and creativity, driving the company forward through strategic innovation and robust leadership. Our leadership programs are designed to cultivate your skills, helping you to thrive as a professional and make meaningful contributions to our company and the communities we serve.

Internships and Early Career Programs

Kickstart your career with Centene Corp through our internship and early career programs. These opportunities provide hands-on experience and a glimpse into the dynamic world of healthcare management. Internships at Centene Corp are a stepping stone to full-time employment, offering invaluable networking opportunities, mentorship, and the chance to develop your resume and interview skills in a real-world setting.

Commitment to Diversity and Inclusive Culture

Centene Corp is dedicated to maintaining a diverse and inclusive work environment. We believe that diversity fuels innovation and enhances our team's performance. Our diversity training ensures that all team members appreciate and leverage the broad range of experiences and perspectives that each individual brings to the company.

Benefits and Employee Growth

We value our employees' well-being and career aspirations. Centene Corp offers competitive benefits, including health insurance, retirement plans, and professional development programs. Our commitment to your growth is reflected in our continuous learning initiatives and performance management processes that help you achieve your career goals.

Join Our Team

Are you ready to advance your career at Centene Corp? Explore our current job openings and find the position that best matches your skills and interests. We are looking for passionate, curious, and solution-driven team players who are ready to make a difference.

Stay Connected with Centene Careers

Keep up to date with the latest career tips, insider perspectives, and industry-leading insights—all from the people who work at Centene Corp. Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await you at Centene Corp.

SEARCH CENTENE JOBS

Centene Corp is not just a company—it's a place where you can shape your future and impact the lives of millions. Join us in our mission to transform the health of the community, one person at a time.
Learn more about Centene Corp
Size
72,500 employees
Market Cap
$46.5 billion
Industry
Healthcare
Net Income
$1.8 billion
Founded
1984
5 Year Trend
+25.4%
Revenue
$111.1 billion
NASDAQ
CNC
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Centene Corp

More Healthcare Jobs

Find similar Senior Director, Marketing jobs:

NationwideRemote