Global HCP Lead, AllegraLocation: Morristown, NJ
About the Job:- You will leverage your scientific and commercial acumen to drive short and mid-term executional HCP excellence, from defining the global HealthCare Professional marketing strategy to building the assets needed for multi-channel engagement of HCP activation with GPs, ENTs, Pediatricians, Allergists and other members of the medical community in key focus markets and around the globe.
- Lead initiatives that advance our brands and strengthen our reputation worldwide.
- Mentor and uplift emerging talent while pushing your own growth and influence.
- Put purpose into practice - embedding sustainability, access and social impact into every decision.
- Model the challenger mindset: question complexity, act with integrity and make things radically simple.
- Help shape a culture that's ambitious, collaborative and serious about recognition and belonging.
Main Responsibilities: - Defines HCP/ MCE engagement strategy in line with overall brand strategy fundamentals and science-led differentiation and key HCP insights to drive recommendations and prescriptions for Allegra. Ensures alignment with global brand strategy, regulatory requirements and scientific medical support.
- Leverages scientific and commercial acumen to drive short and mid-term executional HCP excellence as a key pillar and contributor of the overall integrated Allegra marketing and commercial strategy.
- Manages HCP content creation and toolkit deployment from ideation to in-market delivery and advises markets on content adapted locally. Develops scientific and promotional materials for HCP audiences (e.g., detailing aids, congress materials, digital assets).
- Shares learnings and best practices across markets to raise overall market performance levels in HCP approach and acts as a consultant to the market in their HCP approach and delivery.
- Gathers and analyzes HCP and related consumer insights to inform strategy and content development. Monitors prescription shares and recommendations data and performance metrics and define corrective actions and campaign optimization based on data together with the Zone Brand leads.
- Is critical in driving HCP marketing with Brand marketing, Medical and MCE teams, by providing professional project management support to ensure global project plans are designed and executed in line with planned time, cost and quality.
- Guides teams through the initiation, planning, execution, monitoring and control and close out phases of HCP programs to achieve a successful execution of the HCP Marketing strategy. Collaborates with Science team to ensure accuracy and compliance.
- Reporting to the Global Brand General Manager for Allegra, the Global HCP lead collaborates closely with Zone Brand Leads and Zone HCP/MCE Leads in focus markets as well as with Global Medical & Regulatory, Global Claims Lead, Global Strategy and Content Leads.
About You:- 5+ years of senior level marketing and general managerial experience; Relevant Experience in HCP marketing (detailing, conferences and omni-channel HCP marketing) in the OTC, Health/Wellness, or Healthcare/Pharma sectors is a must. Experience marketing in FMCG or OTC healthcare brands is highly desirable.
- Ability to translate scientific and market insights into actionable global HCP strategies and craft and execute HCP-centric marketing activation that builds Brands Love.
- Commercial acumen with P&L management and project ROI judgement.
- Strong ability to understand therapeutic areas and claims and ability to translate into clear, compelling and differentiated messaging.
- Skilled in managing multiple projects, timelines, and stakeholders across geographies. Proven adaptability to changing priorities and strategies.
- Proven ability to work cross-functionally and influence without authority with strong communication and interpersonal skills.
- Knowledge of digital channels and omnichannel engagement for HCPs.
- Bachelor's degree required, Master's preferred.
This is more than the next step in your career, it's a chance to lead change and help reinvent self-care for the world. If you're ready to challenge, inspire and deliver impact that matters, we're ready for you.
North America Applicants Only
The salary range for this position is: $150,000.00 - $220,000.00
All Compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs.
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