About This RoleSpeak is looking for a senior creative leader to build and own our global performance creative function. You'll be the connective tissue between our markets' creative teams - setting the standards, systems, and learning loops that let every market consistently produce content that performs, while keeping local teams fast and autonomous.
This is an IC role to start with immediate dotted line reporting, with a path to building a central team around you as the function grows. You'll work across paid, organic, influencer/UGC, and landing pages, and carry brand stewardship across markets in the absence of a dedicated brand team.
For the right candidate, there's potential for this role to evolve into broader brand and creative design leadership over time.
If you're energized by building things from scratch, thrive at the intersection of creative and data, and have a track record of making content that actually drives growth - this is the role.
What you'll be doing- Build and lead Speak's global creative operating system - shared standards, briefs, workflows, taxonomies, and learning loops - co-developed with market teams, not handed down to them
- Partner with Market Leads and local design teams to raise the performance bar across all 5 current markets and future markets, acting as a thought partner and coach rather than a gatekeeper - your success is measured by how much market creative capability grows, not by central output alone
- Own the test-and-learn infrastructure that connects paid, organic, influencer, and landing pages - surface what's working and make sure those learnings flow across channels and markets
- Build and scale a creator and UGC engine that feeds both organic and paid acquisition
- Own global agency relationships and in-house studio capabilities as the function matures, building hybrid production models that keep output high and costs efficient
- Introduce and coach teams on AI creative tools and workflows - building capability across the function, not just speed
- Carry brand integrity across performance creative - translating brand principles into great creative output across markets and high-volume testing environments
- Contribute to concept ideation and measure how creative performs in market
What we're looking forMust Haves- 8+ years in performance and growth creative, ideally in global B2C consumer businesses - traditional background not required; social-native, creator, or agency paths all considered
- Deep fluency in mobile and social-first ad formats - Meta, TikTok, and YouTube in depth
- Proven track record collaborating with creators to produce winning direct-response ads at scale - you've built hit DR creative with creators, not just managed the relationship
- Equal parts creative and analytical - you distill content into its building blocks and use data to design testing frameworks that find winning ads
- First principles thinker - you bring an evolving POV shaped by test-and-learn, not the traditional playbook; what you believed about great creative two years ago has changed
- Experience designing scalable creative systems - repeatable briefs, production pipelines, testing frameworks, learnings repositories
- Cross-channel fluency across UA, ASO, SEO, and CRM - you understand how creative performs across each surface
- Ability to influence and coach without being prescriptive - you supercharge local teams without slowing them down or killing their autonomy
- Hands-on with AI creative tools (Veo3, Sora, Kling or similar) integrated into repeatable production workflows - valued for operational scale, not just ideation
Nice to Haves- Experience leading hybrid brand design and performance creative teams
- Experience managing in-house studio teams alongside agency relationships
- Brand identity evolution experience in a competitive consumer or category-defining product
- Passion for language learning
