Global Brand Manager, Product Strategy

Remote
Travel 15%

The Job:
The Brand Manageris responsible forplanning, development and execution of comprehensive brand marketing strategy including, but not limited to supporting including product launch planning, product naming and messaging, photography and video and collateral development,We areseekingan enthusiastic, out-of-the-box thinker, who will be proactive and look toidentifyopportunities to streamline processes and work cross-functionally with the business and North America Marketing teams to drive strategic and creative marketing solutions.You'll get to :

• Understand and create a vision for the future of the brand. Understand and internalize the vision for the future of the brand; should build strategies that support that vision andestablisha roadmap elevate brand positioning in the hearts and minds of end users to achieve specific brand KPIs including share and perception change.
• Manage brand marketing campaigns, including content and full campaign toolkit creation,optimizationsand reporting
• Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline).
• Enroll and engage product and commercial partners and senior leadershiptoplans proposed.
• Coordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content.
• Partner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories.
• Work withGlobalMarketing Digital team onobjectives, KPI alignment and tracking of digitalecosystemand make recommendations to improve executions.
• Work closely with internal sales/channel teams to recommend and develop ways for the brand to partner and drive business growth at keyretailers. (Regional BM).
• Develop media approaches and plans, working with both internal and external agencies. (Regional BM).

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by innovation. Wouldnt it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Have3+ years of brand marketing experience.
• Bachelors degree in marketing or communications a plus
• Experience in Brand Campaign Development & Execution
• Experience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights to drive decisions,optimizingandreporting outon performance.
• Strong business acumen, including financial/budget management skills.
• Communicates consistently & effectively throughout organization (up, across and down)

The Details:

Youll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place youll want to be  and stay. Being part of our team means youll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

Whats more, youll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. Were visionaries and innovators. As successful as weve been in the past, we have so much further to go. Thats where you come in. Join us!

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• This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker. 

• The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.

• The successful candidate may be eligible for annual merit increases. 

• Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. 

• Discounts on Stanley Black & Decker tool sand other partner programs.