The King Arthur Flour Company, formerly the "Sands, Taylor & Wood Company", is an American supplier of flour, ingredients, baking mixes, cookbooks, and baked goods. The company was founded in Boston, Massachusetts in 1790, and is now based in Norwich, Vermont. The companys flagship product line, "King Arthur Flour," includes a variety of wheat flours for home and commercial baking, marketed as "Never Bleached—Never Bromated." The King Arthur Flour Company was founded in 1790 in Boston, Massachusetts by Henry Wood. Wood was primarily an importer and distributor, originally of English-milled flour. The business grew quickly, and Wood took on a partner in the early 1790s, forming Henry Wood & Company. Benjamin Franklin Sands took over the company in 1870, renaming it to reflect his ownership interest. In 1895, the company was reorganized as a joint-stock company, named Sands, Taylor & Wood Company after its then owners: Orin Sands, Mark Taylor, and George Wood (no relation to Henry Wood).