General Sales Manager

Hubbard Broadcasting

$80K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of sales experience with at least 4 years in broadcast sales management.
  • Demonstrated success in achieving revenue goals through effective sales team coordination.
  • Proven track record in coaching, training, and motivating team members to reach their potential.
  • Experience developing and monitoring systems and procedures to evaluate sales progress.
  • Proficiency in industry tools such as Tapscan, Marketron, ShareBuilder CRM, Zoom Info, and related sales programs.
  • Professional appearance and demeanor, with a good driving record and a valid driver's license.

Responsibilities

  • Lead and develop the AE team to achieve sales and company goals.
  • Create and implement both short-term and long-term sales strategies.
  • Monitor and adjust sales strategies to remain competitive in a changing market.
  • Train, cross-train, and motivate sales and support staff.
  • Develop creative promotions and programs designed to maximize revenue.
  • Set individual annual sales goals with quarterly benchmarks for team members.
  • Manage major sales presentations and nurture key client relationships.
Full Job Description
  • Lead and develop the AE team to achieve individual and company goals.
  • Develop short and long-term sales strategies to ensure effective client services and achievement of maximum sales and digital sales revenues.
  • Monitor and modify sales strategies to ensure viability in the constantly changing marketplace.
  • Effectively lead, develop, train, cross-train and motivate the sales and support staff.
  • Develop creative and special concepts, promotions and programs to maximize revenue.
  • Establish individual annual sales goals for team members, with quarterly benchmarks.
  • Manage major sales presentations and client relationships to aid in the business close and/or visibility in the market.
  • Provide continual flow of station and community information to all AE 's, sales representatives, and national agencies.


  • Minimum of (6) years sales experience with at least (4) years sales management experience within a broadcast environment.
  • Proven ability to work effectively with management to establish acceptable sales budgets; meet revenue goals and objectives as a result of an effectively coordinated, organized and well-executed sales team effort.
  • Proven ability to develop systems procedures to regularly monitor and evaluate progress.
  • Proven ability to coach and supervise staff, including-but not limited to, organizing, delegating, training, interviewing and motivating others to produce at their maximum potential.
  • Proven ability to monitor modify current sales strategies to ensure viability in a constantly changing marketplace.
  • Knowledge and experience in the use of Tapscan, Marketron, ShareBuilder CRM and Pricing Tools, Zoom Info, Media Monitors and other sales programs.
  • Must be goal-oriented with a strong focus on business performance.
  • Project desired company image with respect to dress and demeanor.
  • Must have a good driving record and a valid driver's license, both will be checked.

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