The Trade Desk

General Manager, Revenue Operations

The Trade Desk • $201K — $368K *
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in revenue or business operations leadership roles.
  • Experience in complex B2B or technology organizations.
  • Strong collaboration with senior leaders in GTM, Finance, and Product.
  • Proven ability to lead high-performing teams.
  • Strong analytical mindset and operational knowledge.

Responsibilities

  • Lead North America revenue operations across the Enterprise segment.
  • Translate global revenue strategies into regional actions and outcomes.
  • Enhance forecasting accuracy and pipeline management.
  • Design portfolio structures and quota execution for fairness.
  • Champion data-driven insights for GTM effectiveness.

Benefits

  • Comprehensive healthcare (medical, dental, vision) fully paid for employees and dependents.
  • 401k plan with company match and retirement benefits.
  • Short and long-term disability coverage.
  • Parental leave and generous vacation policies.
  • Employee Stock Purchase Plan with discounted stock options.
Full Job Description
We are seeking a General Manager, North America - Revenue Operations to lead and scale our revenue operations function across the Enterprise segment in North America. This is a senior leadership role responsible for translating The Trade Desk's global revenue strategy into disciplined execution, predictable outcomes, and scalable operating mechanisms across the region.

This role sits at the intersection of strategy, operations, analytics, and execution. The ideal candidate is both a systems thinker and a hands-on operator. Someone who can design operating models, partner deeply with GTM leadership (Business Development and Customer Success), and drive accountability through data, process, and talent.

You will be a critical partner to GTM leadership, Finance, Product, and global Revenue Operations as we continue to scale the business, improve forecasting rigor, and elevate how we manage portfolios, pipelines, and growth across North America.

At The Trade Desk, this role offers the opportunity to shape how one of the world's most sophisticated commercial organizations operates influencing revenue predictability, GTM productivity, and customer outcomes at scale.

What you'll do

Revenue Operations Leadership
  • Own revenue operations for North America across the Enterprise segment, ensuring alignment with global RevOps strategy and standards.
  • Translate company-wide revenue priorities into regional operating plans, execution rhythms, and measurable outcomes.
  • Serve as a trusted operational partner to GTM leadership (Business Development and Customer Success).
  • GTM Execution & Forecasting Discipline
  • Lead forecasting, pipeline governance, and performance management across GTM teams supporting Enterprise segments.
  • Establish consistent operating cadences for weekly, monthly, and quarterly revenue reviews.
  • Improve forecast accuracy and predictability through disciplined processes, analytics, and tooling.

Portfolio, Territory & Goaling Excellence
  • Oversee portfolio design, territory structure, and quota execution to ensure fairness, stability, and scalability across the Enterprise segment.
  • Partner with Finance and Global RevOps to align goaling, incentives, and capacity planning.
  • Cross-Functional Execution & Commercial Rigor
  • Partner cross-functionally on product commercialization, program launches, and growth initiatives.
  • Support Deal Strategy efforts by reinforcing standard commercial frameworks and disciplined deal execution.
  • Champion structured feedback loops (win/loss, pipeline insights, customer feedback) to improve GTM effectiveness.
  • Team Leadership & Development
  • Build, lead, and develop a high-performing North America Revenue Operations team supporting GTM.
  • Establish clear roles, accountability, and performance standards across functional sub-teams.
  • Foster a culture of operational excellence, partnership, and data-driven decision-making.

Systems, Data & Scale
  • Partner with Revenue Technology and Analytics teams to ensure CRM health, data quality, and scalable workflows.
  • Drive adoption of tools and processes that reduce manual effort and enable GTM teams to focus on customers.
  • Ensure insights are actionable, timely, and pushed to GTM leadership not pulled.


Who you are

Experience & Background
  • 12+ years of experience in revenue operations, GTM operations, business operations, or related leadership roles.
  • Proven experience operating at scale within complex, multi-segment B2B or technology organizations.
  • Experience partnering closely with senior GTM, Finance, and Product leaders in a matrixed environment.
  • Leadership & Influence
  • Demonstrated ability to lead and scale high-performing operational teams.
  • Strong executive presence with the ability to influence without authority.
  • Track record of driving clarity, accountability, and execution through structure and data.
  • Analytical & Operational Acumen
  • Deep understanding of forecasting, pipeline management, territory planning, and goaling mechanics.
  • Strong analytical mindset with the ability to translate data into clear operational actions.
  • Experience working with CRM systems (e.g., Salesforce) and revenue analytics tools.

Ways of Working
  • Highly collaborative, pragmatic, and execution oriented.
  • Comfortable navigating ambiguity while building durable operating models.
  • Passionate about building systems that scale and teams that perform.

#LI-JS1

In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is

$201,100-$368,700 USD

About The Trade Desk

The Trade Desk is a global advertising technology company that provides a self-service platform for buyers of digital advertising. The company was founded in 2009 and is headquartered in Ventura, California. The Trade Desk's mission is to empower buyers of advertising with the tools they need to reach their target audiences in a more efficient and effective way. The company's platform allows buyers to manage their advertising campaigns across multiple channels, including display, video, mobile, and social. The Trade Desk's technology uses advanced algorithms and machine learning to optimize ad campaigns in real-time, ensuring that buyers get the best possible return on their investment.
Learn more about The Trade Desk
Size
1,967 employees
Market Cap
$21.4 billion
Industry
Net Income
$242.3 million
Founded
2009
5 Year Trend
+42.6%
Revenue
$836 million
NASDAQ

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