Fractional SDR Manager

Activated Scale Inc.

$100K — $120K *
US-AnywhereRemote in United States
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience as a high-performing Sales Development Representative (SDR)
  • Experience in leading and mentoring SDR teams
  • Strong understanding of B2B SaaS sales processes
  • Proven skills in developing cold calling and email marketing scripts
  • Analytical mindset with a focus on performance data
  • Proficiency in CRM systems like Salesforce or HubSpot
  • Excellent communication and interpersonal skills

Responsibilities

  • Provide coaching and mentorship to improve SDR outreach and performance
  • Develop and refine cold calling and email scripts that drive engagement
  • Analyze and optimize existing sales processes to enhance efficiency
  • Define KPIs for SDR performance and implement strategies to meet targets
  • Ensure effective use of CRM and sales tools for lead tracking and reporting
  • Collaborate with sales and marketing teams on lead generation strategies
  • Implement industry best practices to enhance team performance

Benefits

  • Hands-on coaching and mentorship for personal development
  • Opportunity to lead and influence SDR strategies
  • Access to modern CRM and sales tools
  • Collaboration with cross-functional teams
  • Direct reporting to the CEO, ensuring visibility and impact
Full Job Description
Requirements

Must Haves for this role:

  • Must have led SDR teams
  • Must have been a SDR before
  • Must be able to build cold calling and email scripts
  • Must have past experience selling B2B SaaS
Objectives and Responsibilities of this role:

  • Hands-on Coaching and Mentorship: Provide direct coaching, training, and ongoing support to SDRs to improve their outreach techniques, call handling skills, and overall performance.
  • Tactical Script Development: Develop, refine, and implement effective cold calling and email scripts, templates, and sequences that resonate with their target audience and drive engagement.
  • Sales Process Optimization: Analyze existing sales processes, identify bottlenecks, and implement data-driven improvements to enhance efficiency and conversion rates within the SDR function.
  • Performance Management: Define key performance indicators (KPIs) for SDRs, track individual and team performance, and implement strategies to consistently achieve and exceed targets.
  • CRM and Sales Tool Proficiency: Ensure effective utilization of our CRM (e.g., Salesforce, HubSpot) and other sales engagement tools to track activities, manage leads, and generate insightful reports.
  • Collaboration with Sales and Marketing: Work closely with the sales and marketing teams to ensure alignment on lead generation strategies, target account identification, and effective handoffs.
  • Best Practice Implementation: Stay up-to-date on industry best practices and emerging trends in sales development and proactively implement relevant strategies within the team.
  • Reporting and Analysis:** Provide regular reports on SDR performance, pipeline generation, and key metrics to leadership, highlighting successes and areas for improvement.
  • Onboarding and Training: Develop and deliver effective onboarding and ongoing training programs for new SDR hires.
  • Identify best practices for refining the company's lead-generation playbook


Qualifications:

  • Proven Experience as a Successful SDR: Minimum of 5 years of experience as a consistently high-performing Sales Development Representative with a strong understanding of outbound sales methodologies.
  • Prior Coaching or Mentoring Experience: Demonstrated experience in coaching, mentoring, or training junior sales team members, with a passion for developing talent.
  • Strong Understanding of Sales Processes: Deep understanding of lead generation, qualification, and nurturing processes, with a track record of identifying and implementing process improvements.
  • Excellent Communication and Interpersonal Skills: Ability to communicate clearly and effectively, build rapport with team members, and provide constructive feedback.
  • Exceptional Scriptwriting and Email Marketing Skills: Proven ability to develop compelling cold calling scripts and email sequences that drive engagement and conversions.
  • Analytical and Data-Driven: Ability to analyze performance data, identify trends, and make data-backed decisions to optimize strategies and improve results.
  • CRM and Sales Tool Proficiency: Hands-on experience with CRM systems (e.g., Salesforce, HubSpot) and sales engagement platforms (e.g., Outreach, Salesloft).
  • Self-Motivated and Results-Oriented: Ability to work independently, manage time effectively, and drive towards achieving ambitious goals.
  • Strong Organizational and Project Management Skills: Ability to manage multiple priorities and projects effectively.
  • Report directly to the CEO

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