Founding Sales Development Representative

Redcar AI

$100K — $150K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-3 years of SDR experience in outbound calls and emails
  • Prior experience selling into mechanical trades (HVAC, plumbing, electrical)
  • Proven track record as a top performer (e.g. President's Club)
  • Highly competitive and resilient; sports background a plus

Responsibilities

  • Execute multi-channel outbound outreach (calls, emails, visits, events) targeting mechanical trade businesses
  • Leverage AI tools to streamline prospecting and focus on valuable conversations
  • Conduct discovery calls to identify customer pain points and showcase product solutions
  • Maintain accurate pipeline records and collaborate with leadership to refine messaging

Benefits

  • Comprehensive health, dental, and vision insurance
  • 3 weeks of paid time off (PTO) plus unlimited sick days
  • Equity options ranging from 0.05% to 0.15%
  • Flexible working options (in-person or remote) available
Full Job Description
The Role

Are you a high-energy competitor who is tired of selling bloated software for a slow-moving giant? Do you want to be a founding team member at a venture-backed AI startup?

As our Founding SDR, you are the tip of the spear. You won't just execute a sequence; you will help build the GTM playbook. You will spend your days hunting in the "physical world" economy, utilizing cutting-edge AI tools to book 5-6 figure deals. This is a high-impact, high-reward role for someone who wants to fast-track their way to Account Executive or Sales Leadership.

What You'll Do

  • Execute outbound outreach across phone calls, personalized emails, in-person visits, and events to engage owners of HVAC, plumbing, and electrical businesses
  • Use tools like Clay, Apollo, Claude, and Gemini to automate the "boring" parts of prospecting so you can focus on high-value conversations
  • Conduct discovery calls to uncover pain points and demonstrate how Redcar's Voice AI solves the "missed call" crisis
  • Maintain a meticulous record of your pipeline and work directly with the Founders and Head of GTM to refine our messaging in real-time


What We're Looking For

  • 1-3 years of SDR experience outbounding via calling and emailing
  • You've sold into the mechanical trades business before (HVAC, plumbing, electrical)
  • Winner of President's Club, Winner's Circle, top of your cohort, etc.
  • Competitive, resilient, and driven to win (background in competitive sports is a plus)


Compensation & Perks

  • OTE: $100,000 - $150,000 / year + uncapped commission with tiered accelerators
  • Equity: 0.05%-0.15%
  • Benefits: Comprehensive health, dental, and vision insurance
  • Perks: 3 weeks PTO, unlimited sick days
  • We have both in-person and remote options available for this role! Please let us know which one you prefer when you apply


Ready to build the infrastructure for the physical world? Let's talk.

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