About the RoleThis is a rare opportunity to be the first marketer at a well-funded B2B SaaS company operating in an emerging developer tools category. Working directly alongside the CEO - who is an active, hands-on marketing collaborator - you'll own positioning, messaging, and the full content engine from the ground up, building the brand and go-to-market narrative for a technical developer audience.
What You'll Do- Own product marketing strategy, positioning, and competitive differentiation tailored to technical buyers including engineers and product leaders.
- Build and execute a long-form content strategy - blog posts, guides, and educational material - rooted in real customer use cases and designed to earn organic attention.
- Craft messaging and talk tracks that make complex product value clear and compelling to developer audiences.
- Own the website experience, ensuring it speaks directly to customer problems rather than just describing features.
- Activate founder and team voices across social channels, newsletters, and industry platforms to build authentic presence.
- Lead pipeline and awareness programs including developer conferences, executive engagement events, and targeted campaigns.
- Build competitive collateral and frameworks that sharpen GTM team conversations in the field.
- Design marketing systems and processes from scratch as the founding member of the marketing function.
What We're Looking For- 4+ years in product marketing, growth marketing, or content marketing in B2B environments.
- Demonstrated experience marketing to technical buyers - engineers, product leaders, developer audiences - with a deep understanding of how they evaluate solutions.
- Strong product marketing fundamentals: positioning, messaging, competitive differentiation, and launch execution.
- Exceptional writing skills that translate technical complexity into clear, compelling narratives.
- Track record of building earned content that drives genuine attention and measurable business results.
- Proven ability to own the full marketing function independently, building systems rather than just executing within them.
- Experience with demand generation programs including developer conferences, executive engagement, and pipeline creation.
- Background in developer tools, APIs, infrastructure software, or AI/ML products strongly preferred.
- Experience building founder or executive thought leadership programs is a plus.
- Experience creating sales enablement materials and competitive talk tracks is a plus.
Compensation & BenefitsSalary range:
$102,000 - $208,000 USD annually. Visa sponsorship is not available for this role.
LocationHybrid in
San Francisco, CA.