Founding Marketer

Collate Labs, Inc

$100K — $150K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in product marketing, growth marketing, or GTM at a seed or Series A B2B SaaS startup.
  • Proven storyteller with knack for transforming customer feedback and technical details into engaging narratives.
  • Experience creating positioning, messaging, and GTM strategies from scratch.
  • Demonstrated impact through launches and marketing assets that increased sales metrics.
  • Interest in AI-driven processes and the evolution of enterprise sales solutions.
  • Ability to thrive in ambiguous environments with high ownership and quick iterations.
  • Desire to collaborate closely with founders and customers to shape a new market category.

Responsibilities

  • Lead positioning, messaging, and market narrative as the product matures into a category leader.
  • Develop foundational go-to-market (GTM) marketing engine as the company transitions from founder-led to structured growth.
  • Create essential GTM materials such as website content, sales decks, and customer success stories.
  • Collaborate with founders, account executives, and product teams to leverage customer insights for scalable GTM approaches.
  • Execute customer engagement initiatives including storytelling, webinars, and community events.
  • Oversee product launches and coordinate efforts across product, engineering, and sales divisions.

Benefits

  • Flexible work environment with opportunities for remote arrangements.
  • Direct collaboration with founding team and influence over product marketing strategy.
  • Hands-on role in shaping a new category and contributing to emerging software solutions.
  • Opportunity to impact the company’s growth trajectory more significantly than in larger firms.
Full Job Description
Job Description:
  • Own positioning, messaging, and category narrative as Centralize evolves from an early product into a category-defining platform
  • Build the foundational GTM marketing engine as we scale from founder-led growth into a repeatable enterprise motion
  • Create core GTM assets including:
    • website copy
    • launch materials
    • customer stories
    • sales decks
    • product demos
    • one-pagers
    • outbound messaging
    • sales enablement collateral
  • Partner closely with founders, AEs, customers, and product teams to turn customer insights and product usage into repeatable GTM motions
  • Drive customer storytelling, webinars, dinners, field marketing initiatives, and community engagement programs
  • Own product launches and rollout coordination across product, engineering, sales, and customer success


Who we're looking for:
  • 4+ years of experience in product marketing, growth marketing, or founder-led GTM environments, ideally at a seed or Series A B2B SaaS startup
  • Strong storytelling instincts and the ability to turn messy customer conversations, technical workflows, and product insights into compelling narratives
  • Experience building positioning, messaging, launches, or GTM programs from 0 1
  • Portfolio of launches and assets that moved pipeline, win rate, deal speed, or customer adoption
  • Excited by AI-native workflows, modern revenue tooling, and the future of enterprise sales software
  • Comfortable operating with ambiguity, high autonomy, and fast iteration cycles
  • Wants to work directly with founders and customers while helping define a new category from the ground up

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