Founding Marketer

Clera

$102K — $208K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in product, growth, or content marketing in B2B settings.
  • Experience marketing to technical audiences like engineers and product leaders.
  • Strong skills in product positioning, messaging, and competitive differentiation.
  • Exceptional writing ability to simplify complex technical information.
  • Track record of creating engaging content that generates attention and business results.
  • Capability to independently manage the complete marketing function and design systems.
  • Experience in demand generation activities like developer conferences is a plus.

Responsibilities

  • Own product marketing strategy and ensure competitive differentiation for technical buyers.
  • Develop and implement a long-form content strategy based on customer use cases.
  • Create clear, compelling messaging that articulates product value to developers.
  • Manage the website to address customer problems effectively, not just features.
  • Leverage founder and team insights through social media and industry platforms.
  • Lead marketing initiatives including events and targeted awareness campaigns.
  • Produce competitive materials to enhance the effectiveness of the GTM team.
  • Establish and design marketing processes as the first marketing hire.

Benefits

  • Opportunity to work directly with the CEO in a hands-on marketing role.
  • Be the founding member of the marketing team in an emerging SaaS company.
  • Work in a hybrid model based in San Francisco, CA.
  • Engage with a technical audience in a growing developer tools category.
Full Job Description
About the Role

This is a rare opportunity to be the first marketer at a well-funded B2B SaaS company operating in an emerging developer tools category. Working directly alongside the CEO - who is an active, hands-on marketing collaborator - you'll own positioning, messaging, and the full content engine from the ground up, building the brand and go-to-market narrative for a technical developer audience.
What You'll Do
  • Own product marketing strategy, positioning, and competitive differentiation tailored to technical buyers including engineers and product leaders.
  • Build and execute a long-form content strategy - blog posts, guides, and educational material - rooted in real customer use cases and designed to earn organic attention.
  • Craft messaging and talk tracks that make complex product value clear and compelling to developer audiences.
  • Own the website experience, ensuring it speaks directly to customer problems rather than just describing features.
  • Activate founder and team voices across social channels, newsletters, and industry platforms to build authentic presence.
  • Lead pipeline and awareness programs including developer conferences, executive engagement events, and targeted campaigns.
  • Build competitive collateral and frameworks that sharpen GTM team conversations in the field.
  • Design marketing systems and processes from scratch as the founding member of the marketing function.
What We're Looking For
  • 4+ years in product marketing, growth marketing, or content marketing in B2B environments.
  • Demonstrated experience marketing to technical buyers - engineers, product leaders, developer audiences - with a deep understanding of how they evaluate solutions.
  • Strong product marketing fundamentals: positioning, messaging, competitive differentiation, and launch execution.
  • Exceptional writing skills that translate technical complexity into clear, compelling narratives.
  • Track record of building earned content that drives genuine attention and measurable business results.
  • Proven ability to own the full marketing function independently, building systems rather than just executing within them.
  • Experience with demand generation programs including developer conferences, executive engagement, and pipeline creation.
  • Background in developer tools, APIs, infrastructure software, or AI/ML products strongly preferred.
  • Experience building founder or executive thought leadership programs is a plus.
  • Experience creating sales enablement materials and competitive talk tracks is a plus.
Compensation & Benefits

Salary range: $102,000 - $208,000 USD annually. Visa sponsorship is not available for this role.
Location

Hybrid in San Francisco, CA.

Similar Jobs

More Jobs at Clera

  • Growth Lead
    $150K — $180K *
    San Francisco, CA 94112 (San Francisco County)
    Consumer Technology
    In-Person
  • Social Media & Content Designer
    $80K — $100K *
    San Francisco, CA 94112 (San Francisco County)
    Media
    In-Person
  • Founding GTM
    $120K — $200K *
    San Francisco, CA 94112 (San Francisco County)
    Enterprise Technology
    In-Person
  • AI Deployment Lead
    $110K — $150K *
    New York, NY 10025 (New York County)
    Enterprise Technology
    In-Person
  • Founding Engineer - ML Demand Generation
    $220K — $300K *
    Mountain View, CA 94040 (Santa Clara County)
    Consumer Technology
    In-Person

More Enterprise Technology Jobs

Find similar Founding Marketer jobs: