Founding GTM

Mercator

$120K — $180K *
Transportation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in sales or business development, preferably in the supply chain sector
  • Experience in founding or early-stage startups is a plus
  • Proven ability to shape product messaging and market positioning
  • Skilled in customer discovery and identifying ideal customer profiles
  • Strong analytical skills for pattern recognition and pipeline management
  • Exceptional communication and storytelling abilities
  • Demonstrated adaptability and willingness to wear multiple hats

Responsibilities

  • Engage with customers to learn their needs and identify product-market fit
  • Develop and refine a scalable sales process from ground up
  • Craft and articulate Mercator's unique value proposition to stand out in a crowded market
  • Lead discovery calls and build a robust sales pipeline across verticals
  • Iterate on sales strategies based on feedback and market insights
  • Collaborate closely with the CEO on strategic commercial initiatives
  • Translate customer feedback into actionable product development insights

Benefits

  • Opportunity to shape the company's direction from a nascent stage
  • Collaborative environment working directly with founders
  • Ownership of strategic initiatives that drive company growth
  • Dynamic role offering variety and the chance to wear multiple hats
  • Access to a fast-paced startup culture with growth potential
Full Job Description
As Mercator's first go-to-market leader, you'll own the path from early traction to product-market fit. You'll be the founders' right hand on everything commercial: talking to customers, finding where our product cuts deepest, and turning those insights into a repeatable, scalable sales motion. This is a zero-to-one role with outsized impact: the wedges you identify and the customers you land will shape what Mercator becomes.

You'll spend your early days talking to a lot of people, building pipeline, running discovery calls across our most promising verticals, and pattern-matching across conversations. You'll use what you learn to identify additional product wedges and ideal customer profiles that let us scale quickly.

You'll own the narrative. Supply chain is crowded with incumbents and noise, and your job is to articulate why Mercator is different in a way that lands with buyers and stands apart from anything else on the market. You'll sharpen our positioning, build our early external presence, and make sure the market understands what we're building and why it matters.

You'll build the sales motion as you go, testing, iterating, and hardening a process that the next people we hire can run. You'll work shoulder-to-shoulder with the CEO, wearing whatever hat the moment requires, staying scrappy, and bringing deep supply chain instinct to every customer conversation.

This role sits at the intersection of customer discovery, strategy, storytelling, and execution; the markets you open and the motion you build will define how fast Mercator grows.

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