Founding GTM Lead

Clera

$150K — $185K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-8+ years in go-to-market, partnerships, or growth roles within startups or dynamic environments.
  • Experience in B2B partnerships/sales or B2C growth strategies specifically targeting creatives or communities.
  • 3+ years of service experience in creative tools, agencies, or production studios.
  • 1-2+ years working hands-on with GenAI products and workflows, using AI tools in a GTM capacity.
  • Full-cycle sales experience, including lead discovery, demos, negotiations, and closing deals.
  • Strong customer-facing skills and ability to thrive in undefined, rapidly changing settings.
  • Willingness to travel occasionally as required.

Responsibilities

  • Own the execution of early go-to-market strategies, focusing on community and targeted outreach.
  • Build and nurture relationships with design partners and early customers in the creative sector.
  • Recruit users for product testing and research initiatives.
  • Lead commercial discussions, including product demos, pilots, and feedback collection.
  • Collaborate with product leadership on defining positioning, messaging, and pricing strategies.
  • Deliver market feedback to inform product development and decision-making processes.
  • Monitor and analyze the competitive landscape for GenAI creative tools and user expectations.
  • Represent the company with strong emotional intelligence and engaging storytelling.

Benefits

  • Visa sponsorship availability where applicable.
  • Fully remote work environment with flexibility in geographic location.
  • Occasional travel, fostering connections with clients and partners.
Full Job Description
About the Role

This is a founding go-to-market role at an early-stage GenAI research startup building next-generation models for human-centric image and video creation. You'll own end-to-end GTM execution - working directly with the founding team to turn cutting-edge product capability into commercial traction and build the repeatable playbook from the ground up. It's a high-ownership, high-autonomy position that will define how the company reaches and serves professional creatives across studios, agencies, and creator platforms.
What You'll Do
  • Own early go-to-market execution across community, content, partnerships, and targeted outreach.
  • Build and manage relationships with design partners and early customers in creator, studio, and agency segments.
  • Recruit and organize participants for ongoing product research and user testing.
  • Drive early commercial conversations including demos, pilots, and structured market feedback channels.
  • Collaborate with product leadership on positioning, messaging, ICP definition, and pricing.
  • Synthesize and deliver clear market feedback to accelerate product decision-making.
  • Track the competitive landscape of GenAI creative tools, workflows, and user expectations.
  • Represent the company externally with credibility, strong EQ, and confident storytelling.
What We're Looking For
  • 4-8+ years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments.
  • Proven experience in at least one motion: B2B partnerships/sales (pilots, early deals) and/or B2C growth (community or creator funnels).
  • 3+ years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios.
  • 1-2+ years of hands-on exposure to GenAI products and workflows; comfortable using AI tools as part of daily GTM work.
  • Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM/outbound sequences from scratch.
  • Strong customer-facing skills, execution-driven mindset, and ability to operate independently in ambiguous, early-stage settings.
  • Comfortable selling a product that is still being shaped, thriving in fast-paced communication and taking ownership well beyond a job description.
  • Openness to occasional travel; visa sponsorship available where applicable.
Compensation & Benefits

Salary: $150,000-$185,000 USD annually. Visa sponsorship is available where applicable.
Location

Fully remote, with New York (US) as the preferred base. Candidates based in Zurich or Warsaw are also welcome. Occasional travel expected.

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