Founding GTM - Blueberry

Pear

$120K — $150K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-5 years of sales or customer-facing GTM experience
  • DTC fluency preferred, ideally within consumer brands or e-commerce
  • Proven ability to generate pipeline and close business
  • Strong hunter mentality with a focus on creating opportunities
  • Quick learner who tests and adapts effectively
  • Top 1% communication skills, both written and verbal

Responsibilities

  • Own revenue by creating pipeline and closing DTC business end-to-end
  • Generate demand through outbound, events, and creative prospecting
  • Build the GTM engine by identifying effective customers, messages, and channels
  • Collaborate with team to develop target lists and campaigns
  • Proactively solve challenges to help scale revenue rapidly

Benefits

  • Direct ownership of DTC strategy from day one
  • Strong support from the Founder & CEO and team
  • Opportunity to influence product and company direction
  • Potential to lead a significant part of Blueberry's GTM organization
  • Engagement in a rapidly growing startup environment
Full Job Description
About the role

Blueberry is building the autonomous 1:1 marketer. Our AI enables brands to drive personalized conversations with every customer, supercharge lifecycle marketing outcomes, and drive revenue.

We're:
  • Enterprise-proven: Trusted by the San Francisco 49ers, Paris Hilton's portfolio, and DTC brands generating $100M+ in annual sales-all through founder-led sales.
  • Growing quickly: Over the past six months, we've repeatedly doubled both revenue and customers onboarded.
  • Talent-dense: Eight people, 75% ex-founders.
  • Early: The GTM playbooks don't yet exist at Blueberry.

AI is changing how every consumer brand communicates with its customers. We are defining that shift-and we're looking for someone who wants their fingerprints on the company and category we build.

This is not a traditional AE role. You'll own our DTC motion end-to-end, partner with our Founder & CEO on enterprise sales, and grow into building and leading Blueberry's GTM engine.

This role is for someone who can sell today and wants to become a GTM leader-or eventually build a company of their own.

What you'll do
  • Own revenue: Create pipeline and close DTC business end-to-end (discovery, demos, follow-ups, negotiation, and closing) while partnering with our Founder & CEO on enterprise opportunities.
  • Create demand: Use outbound, events, partnerships, referrals, and creative prospecting to reach buyers wherever they gather.
  • Build the GTM engine: Determine which customers, messages, channels, and sales motions convert, then build the systems and playbook that scale.
  • Use the team: Partner with our Founder & CEO, GTM Engineer, and Storyteller to build target lists, campaigns, collateral, and systems that increase your output.
  • Do whatever it takes: Move mountains to help Blueberry 10x revenue in six months.


What we're looking for
  • 2-5 years in sales or customer-facing GTM: You have personally generated pipeline and closed business.
  • DTC fluency: Experience selling to or working inside consumer brands, e-commerce, or the surrounding ecosystem is strongly preferred.
  • You're a hunter: You create opportunities without depending on inbound demand, brand recognition, or perfect collateral-and deliver results on tight timelines.
  • You learn quickly: You test new messages and channels, study what works, and improve through repetition.
  • You're a top 1% communicator: You write sharp outreach, run compelling demos, and earn trust with founders and marketing executives. People understand you and like you.
  • You're low ego: You care about the customer, the number, and the company-not whose job something is.


Why this role?

You will build Blueberry's revenue engine, not inherit someone else's. But you'll do so with a strong support system between the Founder & CEO, GTM Engineer, and Storyteller to help you execute.

You'll own DTC from day one, work directly with our Founder & CEO on enterprise sales, influence the product, and develop the playbook and team that follow you.

Exceptional performance can create a path toward leading a significant part of Blueberry's GTM organization.

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