Field Marketing Manager, Startups

Anthropic$255K — $320K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in Field Marketing, Demand Generation, or Events at B2B technology companies, including 2 years specifically in Field Marketing
  • Proven track record working directly with startups, founders, and developers, rather than as an enterprise marketer occasionally engaging with startups
  • Demonstrated end-to-end ownership of field marketing events and programs, with a hands-on approach to both strategy and execution
  • History of scaling field or demand generation programs across multiple companies, not limited to a singular strong brand
  • Fluency in the VC and accelerator ecosystem, with established relationships and understanding of Demo Day dynamics
  • Experience in building field marketing from scratch or significantly rebuilding existing frameworks
  • Strong alignment with sales teams, facilitating account targeting and follow-up processes effectively
  • Operationally skilled in vendor management and performance tracking metrics

Responsibilities

  • Own and manage the US Startups field marketing calendar, overseeing strategy, planning, execution, and performance measurement
  • Forge co-marketing partnerships with top-tier VCs and accelerators, focusing on portfolio engagement initiatives like Demo Day activations
  • Design and execute founder-focused events such as dinners, salons, hackathons, and workshops aimed at relationship building and lead generation
  • Collaborate closely with the Startup Sales and BDR teams to optimize pre-event targeting and post-event follow-up strategies for pipeline conversion
  • Develop scalable operational playbooks to streamline field marketing efforts across various regions and startup segments
  • Establish key performance metrics, dashboards, and ROI reporting for all startup-focused marketing programs
  • Act as the primary representative of Anthropic within the startup ecosystem, establishing credibility with founders, VCs, and technical audiences

Benefits

  • Opportunity to contribute significantly to the rapidly evolving startup segment within AI
  • Flexibility in work arrangements, including a hybrid work model with in-office expectations only twice a week
  • Engagement with leading VCs and accelerators, enhancing professional networks and industry relationships
  • Direct involvement in shaping the marketing strategy from the ground up, allowing for creative freedom and innovation
  • Potential visa sponsorship for qualified candidates, expanding the talent search beyond geographical limitations
Full Job Description
About the role

Anthropic is hiring a Field Marketing Manager dedicated to the Startups segment - the fastest-growing customer segment we serve, and one we believe will define how the next generation of AI-native companies adopts and builds with Claude. You will own the field marketing strategy and end-to-end execution for startups in the US, partnering closely with our Startup Sales and Partnerships teams and with the world's leading VCs and accelerators.

This is a builder role. Field Marketing at Anthropic is a small, scrappy team and Startups is greenfield - there is no existing playbook for you to inherit. You will design the event calendar, build the VC partnership motion, run founder dinners and Demo Day activations, and create the playbooks that scale across our startup motion.
Responsibilities
  • Own the US Startups field marketing calendar end-to-end - strategy, planning, execution, and measurement
  • Build co-marketing partnerships with tier-1 VCs and accelerators (YC, Lightspeed, Accel, a16z, Sequoia and others), including Demo Day activations and portfolio engagement programs
  • Design and run founder-facing event formats - founder dinners, salons, hackathons, technical workshops, office hours - that build relationships and generate qualified pipeline
  • Partner closely with Startup Sales and BDRs on pre-event targeting, during-event engagement, and post-event follow-up to convert attention into pipeline
  • Build operational playbooks (founder dinner kit, Demo Day activation kit, hackathon kit) that the Field Marketing team can scale across regions and segments
  • Establish baseline metrics, dashboards, and ROI reporting for all startup field programs
  • Be the face of Anthropic in the startup ecosystem - credible with founders, with VCs, and with technical audiences
What we are looking for
  • 7+ years of experience spanning a blend of Field Marketing, Demand Generation, ABM, Events at B2B technology companies, with at least 2 years in Field Marketing
  • Direct startup-segment experience - you have built and run programs targeting startups, founders, and developers as your primary audience, not as an enterprise field marketer who occasionally touches startups
  • End-to-end ownership of field marketing events and programs, hands on in both strategy and execution - this is a 0-1 building role with very little foundation in place
  • Repeat success across multiple companies - we are looking for a pattern of impact, scaling field or demand generation programs in different environments, not a single-company tour (however strong the brand)
  • VC and accelerator ecosystem fluency - existing relationships with tier-1 VCs, knowledge of Demo Day rhythms, comfort in founder rooms
  • 0-to-1 builder DNA - you've built a field marketing motion from scratch (or rebuilt one), and you also have scaled-company tenure that grounds you operationally
  • Tight sales alignment - you've worked shoulder-to-shoulder with AEs and BDRs on account targeting, pre-event outreach, and post-event follow-up
  • Operational rigor - you can stand up vendor management, registration, follow-up workflows, and ROI dashboards without being asked
  • Technical credibility - you can review technical event content, brief technical speakers, and hold your own with founder/CTO audiences
Strong candidates may also have
  • Direct relationships with YC, Lightspeed, Accel, a16z, or Sequoia
  • AI/ML field marketing experience (OpenAI, Cohere, Hugging Face, etc.)
  • Prior tour at an AI-native or developer-tools startup as an operator
  • Speaking, writing, or visible thought leadership in the startup or developer ecosystem

Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:

$255,000-$320,000 USD

Logistics

Minimum education: Bachelor's degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from [redacted].com email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links-visit anthropic.com/careers directly for confirmed position openings.

About Anthropic

Anthropic is an artificial intelligence research lab that focuses on developing AI systems that are safe, reliable, and trustworthy. The company was founded in 2019 by Dr. Yoshua Bengio, a leading AI researcher and winner of the Turing Award. Anthropic's research is focused on developing AI systems that can learn from small amounts of data, reason about complex systems, and interact with humans in a natural way. The company is based in New York City and has a team of experienced AI researchers and engineers.
Learn more about Anthropic
Size
50 employees
Industry
Founded
2019

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