Salesforce

Executive Marketing Director, Regrello

Salesforce$143K — $236K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of executive marketing or field marketing experience in enterprise B2B SaaS, preferably within the Salesforce ecosystem.
  • Deep understanding of C-level executives' content consumption and purchasing decision-making processes.
  • Proven track record of managing high-stakes executive programs successfully.
  • Exceptional ability to conceptualize and execute high-ROI executive events.
  • Elite verbal and written communication skills for crafting compelling executive narratives.
  • Experience in supply chain, back-office operations, or consulting is a plus.

Responsibilities

  • Craft authoritative executive messaging for C-level leaders.
  • Develop executive briefing materials and thought leadership assets for AI transformation.
  • Establish and lead an Exec-to-Exec Program that connects executives and enterprise prospects.
  • Drive deal sourcing and advancement through targeted introductions and strategic touchpoints.
  • Cultivate industry influencers and peer advocates to elevate brand authority among C-suite buyers.
  • Own the execution of high-touch executive events for intimate C-level engagement.
  • Direct all elements of executive event programming to enhance deal progression.

Benefits

  • Resources to support life balance and personal well-being.
  • Access to AI agents that enhance work efficiency and impact.
  • Opportunities for personal and professional growth within the organization.
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

As the Executive Marketing Director for Regrello (Agentforce Operations), you will build, own, and scale our high-impact Executive Marketing Program. Your role is to create and execute marketing built specifically for C-suite technology and business buyers, spanning executive thought leadership, first- and third-party executive event content, influencer marketing, an external executive advisory community, message development and testing for technical executive audiences, and the systems that turn executive engagement into pipeline.

You will design bespoke executive engagement strategies, execute world-class executive events, direct C-level content and messaging, and orchestrate top target account programs that accelerate pipeline velocity across global regions.

Key Responsibilities:
Executive Messaging & Content Strategy
  • C-Suite Positioning: Craft high-converting, authoritative executive messaging tailored specifically to C-level operational and business technology leaders.
  • Strategic Content Ownership: Develop executive briefing materials, C-level presentation decks, exclusive research insights, and thought leadership assets that position Regrello/AFO as essential to back-office AI transformation.
Exec-to-Exec Program & Target Account Advancement
  • Build Executive Sponsorship Models: Establish and lead a scalable Exec-to-Exec Program matching Salesforce/Regrello executives with C-level enterprise customer prospects.
  • Pipeline Acceleration: Drive deal sourcing and advancement through targeted executive introductions, strategic touchpoints, and tailored deal-closing experiences for high-value enterprise accounts.
  • Executive Influencer Ecosystem: Identify, cultivate, and activate industry influencers, key enterprise champions, and peer-advocates to elevate brand authority and trust among C-suite buyers.
World-Class Owned & Industry Events
  • Bespoke AFO Events: Own and execute high-touch, exclusive Agentforce Operations (AFO) executive events designed for intimate, high-value C-level engagement.
  • Salesforce Ecosystem Activation: Seamlessly plug Regrello/AFO into major Q3/Q4 Salesforce World Tours-prioritizing New York, Chicago, London, and Strategic Innovation Centers (SICs)-alongside Operating Unit (OU) executive programming.
  • Event Excellence: Direct every element of executive programming, from guest strategy and speaker prep to white-glove attendee experience, ensuring maximum deal progression.
Key Qualifications
  • Enterprise Track Record: 10+ years of executive marketing, enterprise ABM, or field marketing experience in enterprise B2B SaaS (Salesforce ecosystem experience strongly preferred).
  • C-Suite Mastery: Deep understanding of how C-level executives think, consume content, and make purchasing decisions, with a proven history of managing high-stakes executive programs.
  • Event & Program Execution: Exceptional history of conceptualizing, organizing, and executing elite, high-ROI executive events within major industry circuits (e.g., World Tours, Dreamforce).
  • Strategic Messaging: Elite verbal and written communication skills with a flair for distilling complex enterprise AI products into sharp, compelling executive narratives.
  • Cross-Functional Orchestration: Ability to partner seamlessly with Sales, Executive Leadership, Product Marketing, and Ecosystem Alliances to drive measurable pipeline growth.
  • Nice to have: Experience in supply chain, back-office operations, or consulting.


Unleash Your Potential

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About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

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