Agency:Hearts & Science
Job Function:Data and Analytics
Job Subfunction: Data Science and Analytics
Job Description:This role represents an exciting opportunity to be part of Hearts & Science's new endeavors. As the Executive Director of Marketing Science, you will sit within the regional leadership team that will be closely aligned with senior client partners. You will lead the insights and analytics practice related to your specific brand portfolio, partnering with category leads in creative development, media strategy and investment. At your disposal will be wide range of highly skilled analytics and data science resources and you will sit at the intersection of research, analytics, strategy and performance
Qualities:
- Forward Thinking - a desire to challenge yourself, strategy teams and our clients to think beyond today's solutions
- Creativity - an ability to think and solve problems in non-linear ways, and an ability to craft compelling stories
- Curiosity - a natural and persistent inclination to explore, discover, and learn, as well as a fascination with analytics
- Agility - the nimbleness to react to market changes and high value opportunities
- Persistence - the drive to go beyond asking "what?" to ask "why?"; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value
- Resourcefulness - an ability to look beyond the usual sources and insight opportunities to find a solution when time and dollars are limited
- Confidence - a willingness to share opinions and present recommendations with conviction
- Collaboration - a desire to create a collaborative working environment where the notion of team comes before labels
- Constructive - this is a "doing" function and will require a hands-on approach to succeed
REQUIREMENTS- Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
- Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives
- Present to clients, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
- Lead understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
- With the leaders of the functional specialty teams, keep track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
- Evaluate data and research/analytics vendors for client needs or as they approach clients
- Work with third party research/analytics vendors to design and set up projects for clients
- Aid in the development and execution of the measurement plan
- Manage and cultivate a team of 4-5 local members
- Work with and manage an offshore analytics group
Qualifications
- 10+ years of experience at a media agency, marketing analytics firm or in a quantitative, data-driven field
- 2+ years of experience in consumer strategy, insights, or business intelligence
- Excellent communication and presentation skills are a must
- Excellent strategic thinker who is willing to take risks and challenge the status quo
- Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
- Ability to clearly explain complex ideas to multiple audiences and respond to questions
- Familiarity with marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), and web analytics tools (e.g. Google Analytics, Adobe Analytics)
- Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc)
- Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
$150,000-$250,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
