Complex

Events Marketing Manager

Complex$80K — $85K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of event, activation, and apparel marketing experience
  • Must be Los Angeles based with transportation to events
  • Willingness to travel as needed
  • Strong project management and multitasking abilities
  • Proficiency in project management tools like Airtable

Responsibilities

  • Partner with Senior Director to execute integrated marketing campaigns
  • Collaborate with cross-functional teams to unify brand storytelling
  • Develop go-to-market strategies for events in LA and NY
  • Manage influencer and ambassador relationships for content reach
  • Analyze campaign performance and provide actionable insights
  • Oversee on-site marketing operations during events
  • Identify and experiment with new marketing channels and tools

Benefits

  • Best in class health, dental, and vision insurance
  • Healthcare FSA
  • Dependent Care FSA
  • Commuter Benefits FSA
  • Short-term/long-term disability and life insurance
  • Paid Parental leave
  • 401k with 4% match
  • Pet Insurance
  • Flexible PTO
Full Job Description
Why Were Hiring

Complex is seeking an ambitious, detail-oriented Events Marketing Manager with a strong work ethic and a deep passion for IRL marketing and streetwear/pop culture. This role will partner closely with the Senior Director of Marketing to bring to life high-impact events and activations across the Complex universe, including pop-ups, ComplexCon, Family Style Festival, and Market, while driving cultural relevance and audience growth.

What You'll Do

  • Partner with the Senior Director of Marketing to develop and execute integrated campaigns that drive brand awareness and ticket sales
  • >
  • Collaborate cross-functionally with Creative, PR, Social, and Merchandising teams to deliver cohesive storytelling across all consumer touchpoints (social, email, influencer, and paid media)
  • >
  • Build and execute go-to-market strategies for key events and retail activations in LA and NY, spanning pre-, during, and post-event phases across digital and out-of-home channels
  • >
  • Manage influencer and ambassador relationships to support high-impact content strategies and extend campaign reach
  • >
  • Track, analyze, and report on campaign performance, delivering actionable insights to optimize future marketing efforts
  • >
  • Work closely with social teams to ensure marketing initiatives are seamlessly integrated into content rollouts for a unified brand narrative
  • >
  • Lead on-site marketing operations during events, ensuring alignment across social, PR, and production teams
  • >
  • Oversee multiple projects simultaneously, maintaining strong organization and attention to detail
  • >
  • Identify and test new marketing channels, tools, and tactics to expand audience reach and engagement
  • >
  • Develop comprehensive post-event recaps, including performance metrics, key learnings, and strategic recommendations
  • >


Who You Are

  • 5+ years of relevant experience in event, activation and apparel marketing
  • >
  • Must be Los Angeles based with transportation and ability to be present at every event, throughout weekends
  • >
  • Must have the flexibility to travel if needed
  • >
  • Ability to balance creativity with operational discipline
  • >
  • Strong project management, multitasking, and decision-making skills
  • >
  • Proficiency with project management tools, such as Airtable
  • >
  • Deck and presentation development, such as Google Slides
  • >
  • IRL Marketing Expertise: Proven experience in event and activation marketing, creating high-impact brand experiences that drive viral engagement and translate into cohesive 360° consumer storytelling
  • >
  • Influencer & Cultural Insight: Advanced understanding of influencer ecosystems across fashion, gaming, and streaming, with a strong ability to engage niche audiences aligned with the Complex cultural landscape
  • >
  • Retail & E-commerce Acumen: Well-versed in retail and e-commerce, with a clear understanding of how social media integrates with sales funnels, product launches, and content ecosystems
  • >
  • Cross-Functional Leadership: Demonstrated ability to collaborate across editorial, marketing, creative, and influencer teams to execute unified, results-driven campaigns
  • >
  • Strategic & Creative Thinking: Balance strategic planning with creative execution, developing campaigns and integrations that resonate authentically with target audiences
  • >
  • Trend Fluency: Deep awareness of emerging trends across social media, retail, and digital platforms, with the agility to adapt strategies and leverage new tools effectively
  • >
  • Execution & Operations: Highly detail-oriented with strong project management skills, capable of leading multiple initiatives simultaneously while maintaining operational excellence
  • >


What We Offer

  • Best in class health, dental, and vision insurance
  • Healthcare FSA
  • Dependent Care FSA
  • Commuter Benefits FSA
  • Short-term/long-term disability and life insurance
  • Paid Parental leave
  • 401k with 4% match
  • Pet Insurance
  • Legal and Identity Theft Plans
  • Flexible PTO


$80,000 - $85,000 a year

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Complex Total Rewards offerings for employees.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.

About Complex

Complex is a media and entertainment company that focuses on youth culture and the intersection of music, sports, fashion, and pop culture. The company was founded in 2002 and has since grown to become a leading digital publisher, producing content across multiple platforms including web, mobile, social media, and video. Complex's properties include Complex.com, First We Feast, Pigeons & Planes, and Sole Collector, among others. The company's content is known for its unique voice, deep cultural insights, and engaging storytelling, and has won numerous awards and accolades. Complex is committed to pushing the boundaries of media and entertainment, and has a strong track record of innovation and creativity.
Learn more about Complex
Size
200 employees
Industry
Founded
2000

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