General Motors

Engineering Manager, Marketing Technology

General Motors • $160K — $211K *
Austin, TX 78745Hybrid
Information Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years of relevant experience
  • 3+ years leading engineering teams in platform, data, or marketing tech
  • Proven track record managing engineers and complex technical projects
  • In-depth knowledge of MarTech systems
  • Hands-on experience with Adobe solutions and Databricks
  • Experienced in enterprise platform cloud migrations
  • Familiar with data pipelines and platform integrations
  • Strong communication and collaboration skills
  • Bachelor’s degree in a technical field or equivalent experience.

Responsibilities

  • Lead and develop a team of platform engineers
  • Drive cloud migration of key marketing tech platforms
  • Expand platforms for marketing activation and customer engagement
  • Manage delivery of data integration and platform pipelines
  • Provide technical leadership across Adobe and Databricks platforms
  • Collaborate with stakeholders to align technical priorities
  • Direct complex platform initiatives and architecture
  • Enhance platform reliability and scalability
  • Shape long-term MarTech strategy and technical roadmap
  • Influence technical decisions regarding build vs buy and platform evolution

Benefits

  • Medical, dental, and vision insurance
  • Health Savings Account and Flexible Spending Accounts
  • Retirement savings plan
  • Paid vacation and holidays
  • Tuition assistance programs
  • Employee assistance program
  • GM vehicle discounts
  • Relocation benefits available for eligible candidates
  • Participation in a company vehicle evaluation program
Full Job Description

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to Austin Technical Center three times per week, at minimum [or other frequency dictated by the business if more than 3 days].

The Role

The Engineering Manager, Marketing Technology Platforms leads a team of platform engineers focused on modernizing and scaling key marketing technology capabilities. This role leads team development, cloud migration of core platforms, expansion of marketing activation platforms, and delivery of data pipelines and integrations across the ecosystem.

The ideal candidate brings strong people leadership and hands-on MarTech expertise, including Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks. The role requires someone who can coach engineers, guide architecture and delivery decisions, and stay close enough to the work to help unblock complex technical and platform challenges.

What You’ll Do

  • Lead, coach, and develop a team of platform engineers

  • Drive migration of core marketing technology platforms to the cloud

  • Lead expansion of platforms that support marketing activation and customer engagement

  • Oversee delivery of data ingress, data egress, and platform integration pipelines

  • Provide technical leadership across Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks

  • Partner with engineering, product, data, marketing, and business stakeholders to align platform work to priorities

  • Guide architecture, technical direction, and execution across complex platform initiatives

  • Strengthen reliability, scalability, and operational excellence across the platform space

  • Help shape the longer-term MarTech platform strategy and technical roadmap

  • Influence build versus buy, integration, and platform evolution decisions using strong domain expertise

  • Create clear growth opportunities for engineers through coaching, feedback, stretch work, and role development

Your Skills & Abilities (Required Qualifications)

  • 10+ years of relevant experience

  • 3+ years of experience leading and developing engineering teams in a platform, data, or marketing technology environment

  • Demonstrated success managing engineers and delivering complex technical initiatives

  • Strong MarTech domain expertise

  • Hands-on knowledge of Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks

  • Experience leading cloud migration efforts for enterprise platforms

  • Experience with data pipelines, integrations, and platform interoperability

  • Strong cross-functional collaboration and communication skills

  • Bachelor’s degree in computer science, engineering, information systems, or equivalent practical experience

What Can Give You a Competitive Advantage (Preferred Qualifications)

  • Experience in customer, marketing, sales, or activation-focused technology ecosystems

  • Experience building or overseeing scalable data solutions in Databricks that support marketing use cases, data movement, and platform interoperability

  • Experience supporting platform transformation or modernization efforts

  • Ability to balance strategic leadership with hands-on technical engagement

  • Experience influencing cross-functional decisions and platform direction

This job may be eligible for relocation benefits.

Company Vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.

Compensation: 

  • The expected base compensation for this role is: $160,200 - $211,950. Actual base compensation within the identified range will vary based on factors relevant to the position. 
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. 
  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more. 

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

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About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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