About the Role:Motive's Enablement team plays a critical role in establishing strategic governance for AI tooling and implementing new solutions, ensuring our field teams are equipped with the best tools, workflows, and resources they need to win. We are seeking a results-oriented AI Enablement Specialist to govern, design, and optimize Outreach and other AI-powered sales technology in order to maximize efficiency and effectiveness of our Sales organization.
This is an individual contributor role focused on two connected priorities: Outreach administration and AI tooling strategy. The ideal candidate will establish the operating model for Outreach, build and implement sales sequences directly in Outreach, and partner cross-functionally to scope, launch, and measure AI solutions across tools such as Glean, Full Stack, Google AI Studio, and other emerging technologies. Success in this role is measured by field adoption of central AI solutions, improvements to field efficiency and effectiveness as a result of using these solutions, and influenced Revenue outcomes such as increased pipeline generation.
What You'll Do:- Outreach Governance & Strategy: Develop and own the governance model for Outreach content, sequences, and AI-enabled workflows to ensure quality, consistency, and alignment to business goals
- Sequence Development & Optimization: Build, launch, maintain, and continuously improve sequences based on business priorities and performance data.
- Experimentation & Performance Analysis: Partner with Marketing to run A/B tests across messaging, personas, and sequencing approaches; analyze performance trends and translate findings into improvements.
- Cross-Functional Collaboration: Establish and lead an Outreach steering committee, partnering with Sales Leadership, Marketing, Sales Transformation, and other key stakeholders to drive prioritization, performance standards, and sequence adoption.
- AI Tooling & Enablement: Evaluate which AI agents and workflows can create the most value for the field, and partner with SOPs and AI Operations teams to scope, implement, and measure new solutions.
- Change Management: Drive field adoption of new Outreach capabilities and AI solutions through clear enablement plans, stakeholder communication, training, and performance measurement.
- Business Impact Measurement: Define success metrics for Outreach and AI tooling initiatives, monitor adoption and effectiveness, and connect improvements in prospecting effectiveness to pipeline and Revenue outcomes.
What We're Looking For:- AI native: experience developing AI governance, strategy, implementing AI tools and building AI solutions for a GTM organization.
- Sales tool administration experience with an emphasis on modern, AI-integrated tools such as Outreach, Glean, Google AI Studio, Fullstack, N8N, and Salesforce.
- Bachelor's degree in Business Administration, Computer Science, or a related field
- 4+ years of experience in sales enablement, revenue operations, or a related role within a high-growth B2B SaaS organization
- Experience administering Outreach including creating sequences, maintaining sequence libraries, building views and dashboards, and analyzing usage and performance.
- Fluent in change management methodologies, with demonstrated success driving tool and process adoption across large organizations
- Strong analytical skills with experience designing experiments, interpreting performance data, and identifying repeatable improvements across personas, messaging, and process
- Excellent communication and cross-functional influencing skills, with the ability to work effectively with global Sales Leadership, Marketing, Sales Transformation, and Operations stakeholders.
- Bias for action and comfort operating in a fast-paced environment while managing multiple priorities.
