This role reports to the Global Ecommerce Director. We are looking for a commercially-driven Ecommerce Manager to join the Frette North America team and own the end-to-end operation of the ecommerce channel. This is a high-impact role for an entrepreneurial operator who thrives in a fast-paced, ambiguous environment and brings both strategic thinking and hands-on execution to drive profitable growth. The Ecommerce Manager is responsible for leading commercial strategy and driving profitable growth across Frette.com and H by Frette in North America. We are looking for someone who is entrepreneurial and with a growth mindset, able to make informed data-driven decisions, and proactive in identifying and testing new opportunities to move the business forward. Key Responsibilities: Commercial Ownership • Take commercial ownership of the NA ecommerce channel, develop and execute strategies to drive full- price sales, improve conversion, and grow customer value. • Drive the commercial calendar in partnership with Merchandising and Marketing. • Proactively identify and pursue growth opportunities - bring ideas to the table, design tests, and iterate based on results. Site Performance and Analytics • Track and monitor performance across online sales channels including revenue and web KPIs from SFCC, Google Analytics, and other analytic tools. • Leverage data to form clear points of view and action plans - you will be supported by a business analyst, but you will need to interpret data independently, draw insights, and translate findings into strategic recommendations and prioritized actions. Site Content and Online Merchandising • Own the website content calendar, partnering with Digital Marketing and Creative teams to ensure timely, on-brand site content that supports commercial priorities and creates a seamless site experience. • Lead the online merchandising strategy for the region, optimizing homepage, product pages, category pages, navigation, and internal site search. Site Maintenance & Optimization • Continuously monitor and identify opportunities to enhance the online shopping experience through site optimization, AI and onsite tools, A/B testing, and CRO - always with conversion rate and AOV in mind. • Lead a proactive testing program - design experiments, define hypotheses, analyze results, and deliver actionable insights that inform the commercial roadmap. • Manage third-party partners including the web development and SEO agency - set clear briefs, hold partners accountable to deliverables, and regularly evaluate whether partnerships remain the right fit; proactively explore new models of collaboration and ways of working. • Partner with Digital Marketing and SEO agency to execute site updates for optimal search and GEO performance. • Own sprint planning and project prioritization in partnership with the EU team; responsible for UAT & QA and maintaining development budgets. • Point of escalation for all site issues - identify friction points in the customer journey, implement fixes, and plan for future enhancements. Cross-Functional Teams Collaboration • Establish collaborative relationships with cross-functional teams, including Customer Service, Logistics, IT, Marketing, Merchandising, CRM, etc. to optimize the end-to-end customer journey. • Collaborate with CRM, Customer Service and Marketing to develop and execute customer acquisition and retention ideas. • Regularly share industry insights and competitive analysis with internal teams. Leadership • Build and lead an effective team (2 direct reports), fostering a collaborative and supportive working environment. Requirements: • 6+ years in e-commerce • Experience working in Salesforce Commerce Cloud required. • Experience in GA4 and/or other web analytic tools required. • Experience using project management tools such as Jira and Monday.com. • Entrepreneurial, commercially minded, and thrives in fast-paced, ambiguous environments - you take initiative, move fast, and make data-informed decisions under pressure. • Great team player with the ability to work cross-functionally. • Proven experience managing third-party partners including development and SEO agencies, with familiarity with release and deployment processes. • Knowledge of industry trends, new technologies and best practices. • Strong attention to detail with a drive for excellence in everything you deliver. • Experience leveraging AI tools to improve workflows and productivity is a plus. Qualifications The Salary Range for this role is $110,000 - $120,000 per year.