Job Title: Manager, Marketing - Vichy (Dercos Haircare) US
Location: New York, NY
Division: L'Oreal Dermatological Beauty
Reports To: Vice President, Marketing Haircare Cerave & Vichy US
What You Will Do: As the Marketing Manager for Vichy Dercos Haircare US, you will drive the strategic vision, brand equity, and commercial acceleration for the Vichy Dercos portfolio in the United States. This role is a premier opportunity for a highly proactive, analytical, and entrepreneurial brand builder to spearhead 360° go-to-market strategies, manage business operations, and optimize omnichannel performance.
Key Responsibilities:- 360° Campaign Execution & Launch Excellence: Lead and own end-to-end product launches and brand initiatives. Author and implement integrated 360° go-to-market plans across key touchpoints, partnering with cross-functional experts in Media, Digital, PR, Influencer, Medical Relations, E-commerce, and Trade Marketing.
- Omnichannel Advocacy & Retail Strategy: Collaborate closely with Sales teams to build robust sell-in decks and commercial strategies for mass, drug, food, and e-retail channels (including Walmart, Target, CVS, Walgreens, and Amazon). Track doors, distribution targets, and promotional plans to meet or exceed forecast projections.
- Amazon Channel Optimization: Partner directly with the Amazon commercial and media teams to manage, scale, and optimize the Dercos storefront, PDPs, and specialized media levers to maximize search ranking and conversion.
- Global & Regional Alignment: Serve as the primary US liaison to the Dercos Global Marketing team. Collaborate on launch strategy, product localization (claims, artwork, packaging compliance), and manufacturing timelines.
- Data, Insights & Market Intelligence: Act as the strategic lead for haircare data and analytics. Leverage syndicated databases (Nielsen, IQVIA, internal sales portals) to pull, synthesize, and transform retail scan data into actionable insights regarding competitors, consumer behavior, and retailer dynamics.
- Financial & Operational Management: Oversee and manage the haircare brand P&L with strict accountability for the Advertising & Promotion (A&P) budget. Work closely with Demand Planning to align on sell-out forecasts and supply chain needs, proactively monitoring production schedules and inventory risks.
What We Are Looking For:Required Qualifications:- Education: Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience: 3-5 years of progressive brand, product, or trade marketing experience within CPG, Beauty, or OTC Pharmaceuticals.
- Channel Expertise: Proven track record working with major US mass-market retailers (CVS, Walgreens, Target, Walmart) and a strong command of the Amazon ecosystem (retail media, search optimization, inventory management).
- Analytical Rigor: Highly proficient in pulling and interpreting retail scan data (Nielsen/IRI) and translating complex datasets into clear, executive-ready commercial narratives.
- Presentation Mastery: Advanced proficiency in PowerPoint and Excel, with an exceptional ability to construct visually compelling stories for both internal leadership and external retail partners.
L'Oréal Core Competencies:- People Developer: Acts with high human sensitivity, respects diverse styles, and enriches team dynamics.
- Entrepreneur & Agile Operator: Demonstrates a strong bias for action, takes smart initiatives, handles ambiguity with poise, and adapts quickly to changing market realities.
- Strategic Achiever: Drives results with unwavering integrity, manages complexity by analyzing situations from multiple angles, and possesses a strong aesthetic sensitivity (métier) for the beauty industry.
- Innovator: Exhibits deep curiosity, identifies creative solutions to unlock business value, and champions continuous process optimization.
What's In It For You:- Competitive Salary Range: $98,400 - $140,200 (Exact compensation will be determined based on specific experience, skills, and qualifications).
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
