Apple

Director, WWPM - AirPods and Vision

Apple$150K — $200K *
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years of experience in product marketing, especially in audio, wearables, or AR/VR.
  • Proven leadership in managing high-performing teams and fostering innovation.
  • In-depth knowledge of audio, wearables, and spatial computing trends and applications.
  • Strong analytical skills to derive insights from market data and customer feedback.
  • Experience with launching and pricing consumer hardware products.

Responsibilities

  • Lead the development and execution of product marketing strategies for AirPods and Vision Products.
  • Define product roadmaps and innovation strategies for audio and vision technology.
  • Foster a high-performance team culture emphasizing collaboration and data-driven decisions.
  • Analyze market trends to inform product strategy and positioning.
  • Communicate complex product information persuasively to diverse audiences.

Benefits

  • Opportunity to shape product strategies for widely used consumer technology.
  • Work in a culture that values innovation, collaboration, and accountability.
  • Lead strategic initiatives that impact global customer experiences.
Full Job Description
Director, WWPM - AirPods and Vision
As the lead for AirPods and Vision Products, you will have the opportunity to make an impact on customers around the globe. You will be responsible for developing and implementing an innovative and comprehensive roadmap and product marketing strategy for two lines of business ripe for innovation. You will lead a high-performing team of product marketing professionals, fostering a culture of innovation, collaboration, and data-driven decision-making. The role is part of the WWPM leadership team reporting to the Vice President of WWPM.

15+ years of experience in product marketing, with a significant focus on audio, wearables and/or AR/VR technologies. Experience leading and managing high-performing teams, fostering a culture of innovation, collaboration, and accountability.

Deep understanding of audio, wearables and spatial computing, trends, and applications, with a demonstrated ability to articulate a compelling vision for the future. Ability to "see around corners" and help anticipate developments in a fast-moving domain. Ability to analyze market data, customer insights, and competitive intelligence to inform strategic decision-making. Ability to develop a comprehensive strategy and translate it into actionable plans with measurable results. Proven customer focus and curiosity. Experience positioning, launching, and pricing consumer hardware products. Excellent written and verbal communication skills, with the ability to present complex information clearly and persuasively to diverse audiences. Demonstrated business acumen, including the ability to trade off priorities in service of the business. Structured thinker with a strong analytics background. Self-starter, ability to focus and execute with an eye for details. A deep appreciation for Apple's values and a commitment to delivering exceptional products and experiences to our customers. A sense of humor and the ability to handle ambiguity with grace.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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