The Director, Talent Marketing (Sports & Athletes) will lead the development and execution of athlete-driven marketing strategies across Authentic Brands Group's global portfolio. As part of the centralized Talent & Influencer Marketing function, this role will be responsible for leveraging athletes and sports talent as a core marketing channel to drive cultural relevance, brand storytelling, and measurable business growth. This individual will translate brand and product priorities into impactful marketing campaigns powered by athlete talent-overseeing creative, content, and distribution strategies across paid, owned, and earned channels. The Director will serve as a key cross-functional marketing leader, partnering closely with brand marketing, PR, social, and regional teams to bring campaigns to life at scale. The role reports into the VP of Talent & Influencer Marketing. What you'll be working on Marketing Strategy & Campaign Development • Lead athlete-driven marketing strategies across ABG's portfolio, aligning talent to seasonal campaigns, product launches, and key cultural moments • Translate brand objectives into integrated marketing plans powered by athlete talent • Develop campaign frameworks that drive full-funnel impact-from awareness to conversion Content & Creative Leadership • Oversee the development of athlete-led content across campaigns, including shoots, social content, and brand storytelling • Partner with creative and brand teams to shape narratives that resonate culturally and elevate brand positioning • Ensure all talent content is optimized for performance across platforms (social, digital, retail, ecomm) Campaign Execution & Channel Integration • Lead execution of athlete marketing campaigns across paid, owned, and earned channels • Partner with paid media, social, and PR teams to maximize reach, engagement, and conversion • Ensure seamless integration of athlete talent into broader marketing ecosystems (retail moments, events, brand activations) Talent Strategy • Identify and recommend athletes who align with brand positioning, audience targets, and campaign objectives • Build a strategic roster of athletes to support ongoing marketing needs (ambassadors, campaign talent, cultural moments) • Partner with internal teams to ensure talent is leveraged effectively across all marketing touchpoints Cross-Functional & Global Collaboration • Collaborate with global and regional marketing teams (EMEA, LATAM, APAC) to scale campaigns and localize athlete-driven content • Act as a central connector across brand, PR, social, and events teams to ensure cohesive campaign execution • Align talent marketing efforts with broader business and retail priorities Performance & Optimization • Define and track campaign success metrics, including engagement, impressions, traffic, and sales impact • Analyze performance and optimize talent-driven marketing strategies based on data and insights • Develop executive-level recaps highlighting marketing impact and ROI Leadership & Team Development • Mentor and manage junior team members, fostering a marketing-first mindset • Establish best practices for athlete-driven marketing across the organization • Drive operational excellence across campaign planning, execution, and reporting Must Haves • 7-10+ years of experience in marketing, talent marketing, sports marketing, or influencer marketing • Proven experience developing and executing integrated marketing campaigns • Strong understanding of how talent (athletes/celebrities/influencers) drives brand marketing and consumer engagement • Experience working across content, social, PR, and paid media channels • Strong analytical mindset with the ability to tie marketing efforts to business outcomes • Experience leading cross-functional initiatives and influencing senior stakeholders • Excellent communication, leadership, and presentation skills • Passion for sports, culture, and modern marketing Primary Location Salary Range: $125,000 - $140,000