Vayner Media

Director, Strategy

Vayner Media • $125K — $150K *
Toronto, ON M3C 0E3In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 7-9 years of brand strategy experience in a top agency, specifically with Fortune 500 clients.
  • Management experience with a focus on mentorship and team empowerment.
  • Strong analytical skills to evaluate qualitative and quantitative research.
  • Proven success in fostering cross-functional teamwork and collaboration.
  • Expertise in integrated marketing planning with a blend of strategic and creative thinking.
  • Self-motivated with a proactive approach to identifying business opportunities.

Responsibilities

  • Articulate data-driven insights to create compelling stories for clients.
  • Transform consumer insights using both qualitative and quantitative research.
  • Conduct competitive analysis and explore new methodologies in data research.
  • Evaluate creative concepts and provide constructive feedback to teams.
  • Facilitate ideation sessions that enhance creativity and innovation.
  • Develop strategic client presentations that engage stakeholders effectively.
  • Nurture client relationships and collaborate with external agencies.

Benefits

  • Opportunity to work with leading Fortune 500 brands.
  • Strong emphasis on mentoring and professional development.
  • Dynamic, culture-driven work environment focused on innovation.
  • Access to cutting-edge research tools and methodologies.
  • Engagement with cross-functional teams to drive results.
Full Job Description
Overall Purpose
Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.

KEY AREAS OF RESPONSIBILITY
  • Articulate data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client.
  • Bring the consumer's world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research.
  • Demonstrate strong analytical and strategic skills to help solve clients' business problems.
  • Stay abreast of the competitive landscape and identify new methodologies as it pertains to data and human centered research to deliver meaningful results for our clients.
  • Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate.
  • Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
  • Direct the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders.
  • Be an ambassador in the development of new insights, audience segmentation and cultural analysis that will build clients' businesses.
  • Responsible for growth and development of his/her direct reports / team by providing clear, direct, actionable and motivating feedback
  • Brief creative teams for ideation and steer / facilitate brainstorms and workshops.
  • Build and maintain client and external agency relationships.

EXPERIENCE/KNOWLEDGE REQUIRED
  • 7-9 years strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas.
  • Management experience, recognized for their ability to balance
  • Strong leadership experience and recognized for their ability to balance mentorship and empowerment of the team, with ensuring quality of strategic output.
  • Ability to review qualitative, quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights.
  • Ability to interact with and influence people of an organization, fostering strong cross-functional teamwork and collaborative results.
  • Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
  • Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
  • Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.

Base Salary

$125,000 - $150,000 CAD

About Vayner Media

Vayner Media is a digital marketing agency that provides social media and content marketing services to businesses. The company's services include strategy development, creative production, and media planning and buying. Vayner Media has worked with a variety of clients, including PepsiCo, General Electric, and Johnson & Johnson. The company was founded in 2009 by entrepreneur Gary Vaynerchuk and is headquartered in New York, New York.
Learn more about Vayner Media
Size
800 employees
Industry
Media
Founded
2009
* Ladders Estimates

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