DescriptionThis role is designed to bring strategic planning, clarity, and rigorous measurement across a complex, multi-disciplinary marketing and communications organization.
The Director will serve as the division's leader for performance measurement, strategic planning, and cross-functional execution. This role requires deep understanding of how modern marketing and communications functions operate-including brand experience, digital strategy, social media, media relations, and integrated campaigns-paired with advanced expertise in analytics, planning, and project leadership.
Reporting directly to the Vice President of University Relations, the Director will play a central role in ensuring the division's work is strategically aligned, measurable, and effectively executed in support of Pace University's institutional priorities.
Position Duties- Serve as the division's lead for marketing and communications measurement, accountability, and performance reporting. Design and implement measurement frameworks spanning brand, reputation, engagement, and outcomes. Evaluate and deploy best-in-class marketing and communications analytics tools and methodologies.
- Translate complex data into clear insights and recommendations for senior leadership and stakeholders. Establish consistent reporting practices that support strategic decision-making.
- Lead high-impact, cross-functional marketing and communications initiatives spanning multiple teams and disciplines. Serve as a connector and integrator across functions, helping teams manage interdependencies and shared priorities.
- Apply project management best practices to ensure initiatives are well-scoped, governed, and executed. Implement tools and workflows that promote transparency, collaboration, and accountability.
- Support operational planning, resource alignment, and continuous process improvement. Lead planning cycles ensuring clear objectives and outcomes are met.
- Partner closely with functional leaders to ensure plans reflect how marketing and communications work is executed in practice. Ensure cross-functional initiatives are coordinated, sequenced, and strategically aligned.
- Track progress against the annual plan and proactively identify risks, gaps, and opportunities for adjustment.
- When appropriate, present insights, progress updates, and recommendations to senior university leaders. Exercise sound judgment, discretion, and executive presence in all interactions.
- Partner with division leadership to set clear, measurable goals aligned with institutional priorities. Monitor progress and support leaders in adjusting strategies and execution as needed. Help foster a culture of accountability, collaboration, and continuous improvement across University Relations.
- Performs other such duties as may be assigned from time to time.
Position Qualifications- Bachelor's degree required, Master's degree preferred.
- At least seven years experience in marketing and communications, with demonstrated understanding of brand, digital, social, media relations, and integrated campaign work.
- At least seven years experience in marketing strategy, analytics, planning, or operations.
- Demonstrated expertise in marketing and communications, measurement and performance management.
- Experience managing or mentoring analytics or strategy staff.
- Proven ability to lead complex, cross-functional initiatives in a matrixed environment.
- Strong command of project management methodologies and tools.
- Excellent executive communication skills and professional judgment, preferred
- Experience in higher education or similarly complex organizations, preferred.
- Experience supporting or presenting to boards, trustees, or executive leadership bodies, preferred
- Experience owning or managing integrated marketing and communications plans.
Work HoursMonday through Friday, 9:00 a.m.-5:00 p.m., with additional hours as needed.
