Director, Strategic Initiatives (Distribution Growth)

Sun Life Financial, Inc.

$110K — $180K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in strategy, business development, sales leadership, or partnerships within financial services.
  • Proven ability to build and lead high-performing teams in dynamic environments.
  • Strong understanding of financial services, insurance, and wealth management sectors.
  • Demonstrated success in executing growth initiatives from strategy to implementation.
  • Experience in cross-functional stakeholder management and mobilization.
  • Competence in using Salesforce or similar CRM tools for business strategy.
  • Strong analytical skills to assess opportunities and measure performance effectively.

Responsibilities

  • Define and implement growth strategy initiatives from conception to execution.
  • Attract, develop, and manage a high-performing team to achieve measurable results.
  • Cultivate and maintain relationships with key stakeholders across various teams.
  • Translate insights from data and market research into actionable growth plans.
  • Enhance advisor engagement and client acquisition through strategic partnerships.
  • Monitor and analyze key performance indicators to optimize strategies and execution.

Benefits

  • Flexible group insurance program starting on the first workday.
  • 20 vacation days per year to ensure work-life balance.
  • Opportunities to participate in a Share Ownership Program with employer matching contributions.
  • Recognition as one of Canada's Best Workplaces for 2025 by Great Place to Work.
  • Inclusive and supportive organizational culture, valuing diversity among employees.
Full Job Description

Job Description:

Are You Ready to Drive End-to-End Growth and Shape the Future of an Evolving Platform?

If you've successfully led complex cross-functional initiatives, built high-performing teams, and translated market opportunities into measurable outcomes—this is your opportunity to make your mark at scale.

The Opportunity

Prospr is at an inflection point. We're looking for a proven Director who thrives in owning growth initiatives from strategy through execution—someone with the strategic acumen, stakeholder influence, and operational courage to unlock new revenue streams and strengthen our competitive position.

Reporting to the AVP, Business Growth & Strategy, you'll lead a team driving priority growth initiatives while building trusted relationships across Prospr, SLFD, and key functional partners. This is a highly visible role where you'll shape strategy, influence decisions across the organization, and directly impact business outcomes.

What Success Looks Like

  • Own end-to-end growth initiatives: Define strategy, build business cases, pilot solutions, and drive implementation across multiple functions—seeing ideas become market reality.

  • Lead and elevate a high-performing team: Attract and develop top talent, set clear ownership, and create accountability for measurable results in a dynamic environment.

  • Build and leverage trusted relationships: Establish credibility with SLFD leaders, field advisors, cross-functional partners, and senior executives—mobilizing stakeholders without direct authority to execute on complex priorities.

  • Translate insight into strategy: Synthesize client, advisor, and market data into clear recommendations, growth plans, and scalable go-to-market approaches that drive meaningful outcomes.

  • Drive advisor engagement and client acquisition: Identify whitespace opportunities, deepen relationships with existing clients, and build partnerships that expand Prospr's footprint across life, health, and wealth solutions.

  • Champion performance management: Establish and monitor KPIs around advisor engagement, client acquisition, pipeline velocity, and revenue impact—using data and CRM tools to course-correct and optimize.

What You Bring

  • Proven track record leading growth strategies: Significant experience in strategy, business development, sales leadership, or partnerships—ideally in financial services, distribution, or advisor-led channels.

  • People leadership that attracts talent: You've built, coached, and developed high-performing teams through ambiguity and changing priorities. You know how to create ownership and accountability.

  • Deep market and customer acumen: You understand financial services, insurance, wealth management, or field-based distribution models. You speak the language of advisors and sales leaders and can anticipate their needs.

  • Execution excellence: You've moved beyond strategy documents—you've managed pilots, launched go-to-market initiatives, and driven adoption across functions. You balance strategic thinking with hands-on accountability.

  • Cross-functional influence and credibility: You mobilize complex stakeholder ecosystems, build trust quickly, and have the presence to engage confidently with senior leaders and advisor communities.

  • Commercial judgment and analytical rigor: You assess opportunities with both strategic vision and hard-nosed performance metrics. You're comfortable with ambiguity but driven by outcomes.

  • Salesforce or CRM platform expertise: You use pipeline management and CRM tools fluently to inform business development strategy and performance decisions.

Why This Matters

You'll lead in a high-visibility role where your strategic decisions and team's execution directly drive revenue growth and strengthen relationships across the organization. This is a platform to demonstrate leadership at scale, expand your stakeholder network, and build a portfolio of wins that elevate your profile within Sun Life.

Reasons why you should join us under the sun?

  • A competitive salary and bonus program, based on market scale

  • A flexible group insurance program starting on your first day of work to meet your needs and those of your family.

  • Time off that allows you to focus on the moments that matter most. 20 vacation days per year.

  • Our Share Ownership Program gives you the opportunity to invest in Sun Life while benefiting from employer matching contributions.

  • We are proud to be included in Great Place to Work's 2025 list of Canada's Best Workplaces.

  • A warm, supportive, and inclusive culture.


The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.


We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

110,000/110 000 - 180,000/180 000

Job Category:

Business Development - Non Actuarial

Posting End Date:

20/09/2026

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