Title and Summary

Director, Strategic Analytics (Go-to-Market)

Overview

This role sits within the Experience & Disputes (E&D) Go-to-Market (GTM) organization and is responsible for driving analytics-led value articulation across Sales and Account Management-led customer engagements. The Director, Strategic Analytics will enable confident, consultative conversations by delivering performance insights, ROI storytelling, and data-backed value narratives that accelerate product adoption, expansion, and renewals.

This is a hands-on individual contributor role requiring deep expertise in analytics within the payments ecosystem-particularly authorization optimization, fraud mitigation, dispute and chargeback reduction, and operational risk management. The role bridges advanced analytics with commercial storytelling, translating complex data into actionable customer and executive-ready insights.

Role
• Drives the execution and output of complex analytics by stitching together multiple datasets, research inputs and data sources (e.g., transaction data, disputes data (chargeback, fraud), operational metrics, Value Quantification outputs) to generate actionable customer insights and recommendations.
• Design and run hypothesis-driven analyses, including A/B testing, cohort analysis, and comparative benchmarking to validate customer value, product performance, and outcome improvements. Includes cross validation and QA to investigate and resolve dataset discrepancies.
• Builds decision trees, causation vs. correlation analyses, and scenario modeling to support value narratives, issue resolution strategies, and commercial decision making.
• Proficient in leveraging off-the-shelf analytics and Value Quantification tools to proactively track performance of key customers in partnership with Account Management.
• Defines KPI benchmarks and performance thresholds, triggers, and early warning indicators to proactively identify risks, underperformance, or degradation in customer outcomes for key accounts while leveraging advanced analytics and machine learning
• Builds clear analytical narratives to support issue resolution discussions and drive internal alignment between Account Management and internal stakeholders to deliver client conversations/deadlines.
• Translates complex analytics into customer-ready insights that enable confident, consultative conversations. Support client discussions if needed.
• Partner with Account Management teams (Issuer & Merchant) to spearhead value based conversations with existing customers
• Supports Quarterly Business Reviews (QBRs) and executive level client facing discussions by building compelling, data backed value narratives that demonstrate ROI, performance improvements, and risk mitigation.
• Acts a strategic advisor to accounts on value establishment, risks on renewal readiness, and expansion opportunities, grounded in measurable analytical outcomes.
• Serves as the voice of Sales and Accounts into the Analytics organization by providing structured feedback on: gaps in existing off the shelf reports, additional analytics needed to support customer conversations, QBRs, and renewals, and standardized dashboards needed support self-services
• Partners with Analytics teams to prioritize, track, test and monitor delivery of new reports or enhancements, ensuring commercial relevance and usability.
• Spearheads the development, refinement, and adjustment of ROI and value models used across Experience & Disputes.
• Work closely with the Value Quantification team to ensure enhancements and assumptions are accurately reflected in off the shelf Value Quantification frameworks.
• Ensure ROI models remain credible, defensible, and aligned to real customer performance, enabling consistent value messaging across regions and segments.
• Act as an influential connector across Sales, Account Management, Analytics, Value Quantification, Product, and Customer Success teams to drive commercial success.
• Own the coordination across a complex, matrixed environment to ensure alignment on priorities, deliverables, KPIs, and deadlines.
• Lead multiple concurrent workstreams related to value enablement, analytics adoption, ROI modeling, and GTM strategy.
• Contribute independently while also guiding analysts as needed

All About You
• Prior experience in sales enablement, consulting or analytics driven roles within payments, banking, or merchant services.
• Solid data and analytics experience in leveraging database structures for business analytics purposes and working with data visualization tools (e.g., Tableau, Power BI), working with, leveraging Hadoop framework and coding using Impala, Hive, or PySpark
• Strong Proficiency using data analytics software beyond SQL, Hadoop and Python
• Ability to analyze large datasets and synthesize key findings to provide recommendations via descriptive analytics and business intelligence
• Strong exposure to post sale customer value realization, QBRs, and executive level customer engagements.
• Experience working with analytics platforms, ROI models, or Value Quantification frameworks in a commercial context.
• Stakeholder & Relationship Management: Demonstrated ability to build strong relationships with: Sales and Account Management teams, Analytics and Value Quantification partners, Product and Commercialization stakeholders
• Comfortable influencing without authority and driving outcomes through trust based relationships across regions and cultures.
• Knowledge of the payments ecosystem, including Experience, Disputes, fraud, and operational risk optimization solutions.

Pay Ranges
Toronto, Canada: $150,000 - $234,000 CAD