The Role

The CAA Brand Consulting Sponsorship Strategy Director will play a key role in some of our most high-profile client work and new-business initiatives.  This position will lead the development and sell-in of data and insight-driven Sportssponsorshipstrategies across the entire sports ecosystem partnering with account leads to advise C-suite clients and their teams on how to implementsponsorship strategiesacross each media channel,sponsorship asset mixand consumer touchpoint.  In this role, the candidate will interface day-to-day with our account teams and functional leaders (Creative, Analytics, Business Development, Experiential, etc.), inter-agency leaders, as well as directly with senior clients.

Key Responsibilities

• Develop and deliver overarching strategic vision grounded in data for client assignments, defining and prioritizing initiatives that directly support marketing/business goals and brand KPIs

• Work with Account teams around client briefings to qualify opportunities, shaping campaign deliverables and go-to-market strategies

• Partner closely with our Insights and Analytics teams to build and apply insight and data-driven personas, segmentation models, customer journeys and measurement frameworks

• Interpret category and consumer trends to inform cultural marketing, partnership, campaign and communication strategies, determining the roles of media and creative and ideal touchpoints needed to drive desired outcomes

• Develop overarching partnership strategy, including creative platforms and narrative, defining the role of partnerships within the broader brand and marketing ecosystem

• Create partnership portfolio analyses to identify the strategic role of partnerships and ensure alignment with overarching strategy, including partner selection, rights and asset utilization

• Create activation strategies to meet brand objectives/targets and design integrated campaign approaches across channels and touchpoints

• Develop ideas for optimizing existing activations to improve effectiveness, efficiency and cultural relevance

• Create topline negotiation strategies for potential partnerships, outlining value exchange, priority assets and key leverage points

• Act as a bridge between internal teams Account, New Business, Data, Insights, Creative facilitating optimal team outputs while balancing efficiency and effectiveness

• Brief and collaborate with internal and external partners (e.g. clients IMC teams)

• Develop and apply ownable positioning for brands within Sports, informing brand role, partner selection, rights and asset utilization, and creative activation

• Proactively pitch innovative ideas, new partners, new channels, and test and learn opportunities

• Cultivate relationships across CAA to find and promote new opportunities for clients

Qualifications

• Bachelors Degree in Marketing, Communications, Statistics or similar discipline

• 8-10+ years of experience in brand, integrated communications, or connections planning

• Must have experience in sports

• Expertise in interpreting consumer research and data (quantitative & qualitative) and applying to solutions-based client strategies

• Exceptional verbal and written communication skills

• Strong analytical skills, ability to think critically and work collaboratively on fast moving projects

• Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented

• Ability to influence, persuade and lead broader teams

• Excellent understanding of the composition and application of creative briefs

• Experience communicating and providing consultation and advice to clients, includingrunning brainstorms, strategy and innovation workshops

• Ability to travel and attend work events outside normal business hours on an as needed basis

• Global experience or experience working on multi-market accounts

• Knowledge, passion and curiosity on all things sports and the surrounding culture

• Ability to confidently present plans, thought leadership and ideas to a senior leadership audiences (internal and external)

• Experience working on new business pitches, to support when opportunities arise

Preferred Skills: Include any other skills, certification, experience that are nice to have but not required

• Experience planning social campaigns

• Experience with go-to-market planning or ecosystem thinking for campaigns

Location

This role will be hybrid, located in our New York office.

Compensation

The annual base salary for this position is in the range of $144,000 6 $180,000 in Los Angeles, CA. This position is also eligible for benefits and a discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in the role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.