AB inBev

Director, Retail Capabilities

AB inBev$133K — $158K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-12+ years in retail strategy, consulting, or related fields.
  • People leadership experience with high-performing teams.
  • Experience in building performance management systems and KPI frameworks.
  • Prefer experience with AI, analytics, or digital transformation initiatives.
  • Strong fluency in commercial intelligence and retail analytics.
  • Ability to evaluate trade-offs and prioritize investments based on impact.
  • Familiarity with promotional effectiveness and trade investment optimization.

Responsibilities

  • Lead a team focused on retail performance management.
  • Enhance and manage Retail Analytics processes.
  • Serve as key point of contact for retail reporting.
  • Facilitate monthly sales performance updates for leadership.
  • Provide actionable insights for retail leaders through analysis.
  • Drive annual target-setting processes across Retail.
  • Manage core retail business processes and prioritize technology investments.

Benefits

  • Comprehensive health benefits including medical and dental coverage.
  • Generous parental leave policies and FMLA.
  • 401(k) match contributions for retirement savings.
  • Work in a dynamic, owner-driven environment.
  • Enjoy complimentary beer as part of the company culture.
Full Job Description
SALARY: St. Louis: $133,600 - $158,650, bonus and long-term incentive eligible

New York: $163,200 - $193,800, bonus and long-term incentive eligible

ROLE SUMMARY:

The Director, Retail Capabilities will lead the Retail Performance Management and Capabilities agenda at Anheuser-Busch, sitting at the intersection of strategy, analytics, transformation, and execution. This high-impact role is responsible for defining and scaling the capabilities, operating rhythms, business processes, and technology investments that improve retail effectiveness across the organization.

The ideal candidate is a high-capacity leader who can move fluidly between executive strategy and hands-on problem-solving. They are comfortable leading through ambiguity, operating with urgency and enthusiasm, and driving alignment across stakeholders (Retail, Regions, Revenue Management, and Digital Transformation). They will translate business goals into scalable capabilities, practical roadmaps, and measurable outcomes.

The right individual will bring a strong command of commercial intelligence, retail business levers, P&L thinking, and organizational transformation, and, importantly, will empower highly effective teams to deliver against the agenda.

JOB RESPONSIBILITIES:

Performance Management & Reporting
  • Lead team of three through a high-impact agenda:
  • Actively manage and improve Retail Analytics.
  • Serve as the Retail SPOC to Hero and Commercial Intelligence on retail reporting needs.
  • Facilitate monthly Sales Performance Review (SPR) standard reporting updates for senior leadership.
  • Elevate intelligence from "reading the news" to root-cause analysis and actionable insights for retail leaders.
  • Future-proof reporting capabilities by making them more resilient, better documented, and supported by more robust tooling.

Target Setting & Cascading
  • Lead annual target-setting processes across Retail.
  • Cascade the KPI framework and key deadlines, and lead the team in building target-spreading and tracking capabilities.
  • Partner with Commercial Intelligence on coordinated methodology and spreading solutions.
  • Empower teams with actionable insights to set grounded business targets while keeping solutions simple to create and use.

Business Processes & Transformation
  • Manage core retail business processes, including INBI, M&A, and DPM.
  • Prioritize the technology investments needed to elevate the Retail operating model.
  • Partner with Digital Transformation on business process redesign and major enterprise platform change efforts.
  • Define AI applications for Retail by identifying use cases that can deliver meaningful business value and piloting them for scalability and impact.

Retail Coupon / Rebate Optimization
  • Work in close partnership with Revenue Management to advocate for Retail revenue deduct (coupon/rebate) spend.
  • Manage the national revenue deduct budget for Retail, including channel allocation, forecasting, LE management, and tracking.
  • Help build the frameworks and tools needed to optimize investment allocation and maximize coupon/rebate ROI.
  • Align and cascade annual guardrail guidance to empower teams to optimize their promo calendars locally.


JOB QUALIFICATIONS:
  • 8-12+ years of experience in retail strategy, sales operations, commercial strategy, revenue management, transformation, consulting, capabilities, or related fields.
  • Demonstrated people leadership experience, including managing and developing high-performing teams.
  • Proven success building or improving performance management systems, KPI frameworks, reporting routines, or target-setting processes.
  • Experience supporting or leading AI, advanced analytics, automation, or digital transformation initiative preferred
  • Strong fluency in commercial intelligence metrics and retail/business performance analytics.
  • Experience evaluating trade-offs, building business cases, and prioritizing investments based on strategic and financial impact.
  • Familiarity with promotion effectiveness, trade investment, or commercial spend optimization preferred
  • Track record of delivering results in fast-paced, high-pressure, and ambiguous environments.
  • Experience with syndicated data, including Circana, Nielsen, and Numerator, preferred
  • Technical skills: Advanced Excel.
  • Technical skills: SQL, Power BI, Sigma preferred


BENEFITS:
  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!

About AB inBev

Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company based in Leuven, Belgium. AB InBev is the world's largest brewer and has a diverse portfolio of over 500 brands, including Budweiser, Corona, Stella Artois, and Beck's. The company was formed in 2008 through the merger of Belgium-based InBev and American-based Anheuser-Busch. AB InBev operates in over 50 countries and has a workforce of over 164,000 employees. The company is listed on the Euronext Brussels stock exchange and the New York Stock Exchange.
Learn more about AB inBev
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