Job Location:Corporate Indianapolis
PRIMARY PURPOSEThe Director of Programmatic Revenue & Demand Development is responsible for owning and scaling the programmatic buyer funnel, with a focus on driving awareness, education, and adoption among agencies and advertisers not currently buying direct. This role will be accountable for increasing demand into the company's SSP by improving network discoverability, buyer accessibility, and overall ease of transaction. The role will lead pricing and inventory packaging strategy across PMP and Open Exchange channels, actively managing dynamic CPMs, monitoring performance, and optimizing floor pricing at the screen level to maximize yield. Success will be measured by sustained growth in programmatic revenue, with an expectation of delivering 20-30% year-over-year increases through disciplined execution and ongoing optimization.
PRINCIPAL RESPONSIBILITIES- Demand Strategy & Partnerships
- Build relationships with programmatic buyers (agency trading desks, DSP teams, brand trading groups)
- Create go-to-market campaigns targeting agencies/brands that aren't currently buying direct
- Partner with SSPs on co-marketing, buyer enablement, case studies
- Pricing & Inventory Management
- Work with your ad ops team to determine what inventory flows programmatically (reserve-based, priority, standard)
- Set floor prices and price schedules that maximize revenue without undercutting direct
- Run elasticity tests and pricing optimization
- Buyer Experience & Enablement
- Create self-service tools, documentation, and support for programmatic buyers
- Build audience/location-based packages that appeal to programmatic buyers
- Track and close gaps in buyer experience (Is creative optimization fast? Are reports clear? Is support responsive?)
- Analytics & Revenue Optimization
- Monitor fill rates, CPMs, buyer diversity by SSP
- Identify which inventory/dayparts/audiences are under monetized
- Report on programmatic revenue growth and ROI
MINIMUM QUALIFICATIONS- 5+ years in programmatic (agency trading desk, DSP, or SSP demand development role)
- Understands buyer behavior and incentives
- Experience growing programmatic revenue above market growth rates with premium inventory
- Exceptional analytical skills (pricing, forecasting, deal modeling)
- Strong at stakeholder management (balancing sales, ops, and buyers)
