Dentsu America

Director, Programmatic Activation

Dentsu America$114K — $150K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in digital advertising, preferably at DSP, SSP, or publisher companies
  • Strong background in supply-side platforms and managing ad inventory
  • Proven experience in building and managing programmatic supply chains
  • Excellent analytical and problem-solving skills with attention to detail
  • Bachelor's degree in advertising, marketing, or related field
  • Ability to thrive in fast-paced, collaborative environments
  • Experience managing complex projects across multiple functional teams.

Responsibilities

  • Collaborate with stakeholders to build and manage a digital inventory practice
  • Manage relationships with tech and media partners for optimal pricing and performance
  • Facilitate deal ID creation and troubleshoot PMP implementation issues
  • Oversee reconciliations to ensure accurate tracking of billable spends
  • Synthesize insights to drive product roadmap in compliance with standards
  • Identify programmatic supply needs for Amplifi deals
  • Manage buyer interfaces and evaluate supply platform requirements
  • Analyze rates and performance to provide ongoing feedback
  • Document supply partner capabilities from technical specs to roadmap.
  • Stay updated on programmatic ecosystem trends and technology.

Benefits

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave
Full Job Description
Job Description:

Amplifi's programmatic business is growing, and we are seeking a highly motivated and experienced Supply Director to further develop and manage our digital supply chain. The Director will be responsible for the continued growth and evolution of the supply chain framework to ensure trading teams are able to deliver the best possible outcomes and results for their clients. The Director will collaborate closely with agency teams, supply partners, and internal Ad Tech, Media, and Finance teams. The right candidate will be able to manage multiple tasks at once, while staying focused on growing revenue and profit.

Key Responsibilities:

  • Collaborate with internal and external stakeholders to develop and execute strategies for building and managing a digital inventory practice


  • Manage relationships and technical integrations with tech and media partners to ensure optimal performance and pricing for our deals.


  • Facilitate the creation of deal IDs and troubleshoot any technical issues related to PMP implementation.


  • Oversee reconciliations across internal and external stakeholders to ensure billable spends are confirmed and tracked accurately.


  • Collect, consolidate, and synthesize insights to drive our product roadmap; execute the Inventory roadmap to align with the company's strategy, while complying with industry standards and applicable government regulations


  • Identify programmatic supply requirements for Amplifi deals


  • Manage buyer interfaces and other supply related platforms - determine requirements & value


  • Analyze and provide ongoing feedback on rates and performance


  • Maintain and document key capabilities and offerings from supply partners from technical specs to road map


  • Stay up to date on the latest trends and developments in the programmatic ecosystem, including new technologies, platforms, and strategies.


  • Provide thought leadership and guidance to the team on programmatic best practices and strategies.


Experience/Skills:

  • Proven track record of successfully managing strategic and operationally complex projects with cross-functional teams, including Sales, Account Management, Product, Marketing, Legal & Finance teams.


  • Deeply familiar with the programmatic advertising ecosystem and have a strong background in supply-side platforms and managing online ad inventory.


  • Proven experience in building and managing programmatic supply chains


  • Excellent attention to detail with strong analytical, troubleshooting, and problem-solving skills.


  • Ability to work effectively in a fast-paced and collaborative environment.


  • Bachelor's degree in advertising, marketing, or a related field.


  • 7+ years of experience working in digital advertising ideally working at a DSP, SSP or publisher Co


The annual salary range for this position is $114,425-$150,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location:
New York

Brand:
Amplifi

Time Type:
Full time

Contract Type:
Permanent

About Dentsu America

Dentsu is a Japanese public relations and advertising firm that offers communication-related solutions and services such as management and business consulting.

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Learn more about Dentsu America
Size
64,832 employees
Industry
Founded
1901
NASDAQ

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