OverviewWe are building the next generation of Paramount's engagement foundation: a connected decisioning and orchestration layer that sits above our execution platforms, unifies audience signal and identity, and turns Paramount's first-party data into personalized experiences across content discovery, in-app messaging, and cross-channel communication. Campaigns and user journeys are designed once, decisioned centrally, executed everywhere, and continuously optimized against measured outcomes. You'll be building the product strategy and capabilities to leverage our internal decisioning engine with third-party tools like SalesForce Marketing Cloud, Kochava and more.
RoleAs Director of Product, MarTech & Engagement Platforms, you will own the product vision, roadmap, and technical direction for Paramount's MarTech engagement decisioning and orchestration layer on the platform that activates first-party signal, arbitrates audience and content decisions across channels, and orchestrates the execution layer spanning Braze, SFMC, Redfast, SendGrid, and adjacent CRM systems.
You will chart direction for the connected customer data platform, decisioning services, and integration layers that support end-to-end engagement and retention across Pluto TV and Paramount+, from content discovery surfaces and in-app experiences to user lifecycle messaging, cancel-save flows, and win-back journeys. You will lead a team of product managers and partner deeply with Marketing, Engineering, Data, and Design to deliver a scalable, measurable, and AI-enabled foundation for how Paramount engages its audiences.
Responsibilities- Own the multi-year product vision and roadmap for Paramount's engagement decisioning and orchestration layer including defining the capabilities, design patterns, and future-state blueprint that turn a fragmented MarTech toolchain into an integrated engagement system.
- Chart the technical direction for the connected customer data platform, audience and identity services, decisioning logic, and integration layers that sit above CRM execution platforms such as Braze, Salesforce Marketing Cloud, Redfast, and SendGrid.
- Own product strategy for the execution surfaces themselves to define how Paramount builds on, extends, or consolidates across existing MarTech tooling based on capability gaps and strategic leverage.
- Shape how engagement decisioning connects to content surfaces across the consumer product experience, content promotions, and notifications so personalization is unified across what audiences watch and what we send them.
- Define the AI and agentic capabilities roadmap for MarTech from generative creative and dynamic content assembly to agentic orchestration of audience, channel, and timing decisions.
- Establish success metrics for platform performance, data integrity, experimentation velocity, and business outcomes (engagement depth, retention, LTV, content, brand elevation).
- Partner with Engineering on architecture, scalability, and build-vs-buy trade-offs across the decisioning, data, and integration layers.
- Partner with Marketing, Data, Growth, and Design to translate business needs into product requirements, experimentation plans, and measurable outcomes.
- Deliver clear roadmap, KPI, and business-impact communication to senior management, including the CPO and cross-functional executive partners.
- Lead and mentor a team of product managers, elevating product craft, technical fluency, and MarTech expertise.
- Build a culture of discovery, experimentation, and first-principles thinking - bringing external market insight, emerging MarTech and AI trends, and platform best practices into Paramount's product strategy.
- Establish governance for privacy, consent, and compliance (GDPR, CCPA, COPPA) as a product discipline built into the platform, not a legal overlay.
About You- 10+ years in Product Management, with 3+ years leading product managers building MarTech, engagement, personalization, or CRM platforms at consumer scale.
- Demonstrated success shipping platform capabilities including decisioning, orchestration, audience, identity, integration; not just campaigns or journeys.
- Deep technical fluency across the modern MarTech stack: messaging orchestration platforms, CDPs, identity resolution, audience segmentation, event streaming, and integration architecture.
- Hands-on experience designing scalable, integrated solutions using configurable platforms, API-driven integration layers, and enterprise data architecture.
- Knowledge with platforms such as Braze, Salesforce Marketing Cloud, Iterable, Redfast, Kochava, Branch, and SendGrid is valuable; depth of craft and architectural judgment matter more than specific vendor experience.
- Track record of defining measurement frameworks (incrementality, holdout design, Marketing Mix Modeling, Multi-Touch Attribution) and leading experimentation programs tied to business outcomes.
- Proficiency with product management frameworks and tools (Jira, Figma) and the ability to translate strategic objectives into actionable roadmaps and continuous value delivery.
- Exceptional product storytelling skills with the ability to translate complex technical and data concepts into clear, compelling product direction for senior executives and cross-functional partners.
- Experience with AI-native or agentic product patterns applied to marketing, content, or customer engagement.
- Experience evaluating build-vs-buy decisions and leading MarTech stack consolidation or modernization efforts.
Paramount Streaming, a division within Paramount Global, is the home to the company's direct-to-consumer services spanning free and paid in the form of Pluto TV and Paramount+. Pluto TV is the global leader in free ad-supported TV, delivering more than 1,400 global channels and an extensive library of streaming content, including live and original channels. Paramount+, digital subscription video-on-demand and live streaming service, combines live sports, breaking news, and A Mountain of Entertainment™. Paramount+ features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®.
ADDITIONAL INFORMATION
Hiring Salary Range: $176,800.00 - 265,200.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
What We Offer:- Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
- Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
