Qualifications
Responsibilities
Benefits
The Director of Product Marketing will lead the strategy and execution of marketing initiatives that drive adoption and growth ofi-Ready’s assessment solutions. This role is critical in shaping how ourassessmentproducts are positioned in the K–12 market and ensuring educators and administrators understand the value of our offerings. You willserve as thehub, connectingProduct Management, Sales,ServiceandotherMarketing teams to deliver compellingpropositions,strategiesmessaging and go-to-market strategies that support our mission to improve student outcomes.
This role will define positioning and messaging,leadhigh-impact product launches, and ensure sales and service teams are equipped with compelling, differentiated stories that drive adoption and impact.
This is a highly cross-functional leadership role that partners closely with Product, Research, Sales, Growth Marketing, IST enablement, and Revenue Operations to bring assessment solutions to market with clarity, consistency, and measurable results.
The impactyoullhave:
Develop and Own Product Positioning & Messaging: Craft clear, differentiated positioning and messaging fori-Readys assessment and instructional solutions that resonate with educators, administrators, and district leaders.
Lead Go-to-Market Strategy: Drive launch plans for new products and features, ensuring cross-functional alignment and successful execution.
Market & Competitive Analysis: Conduct research on EdTech trends, K12 customer needs, and competitive landscape; translate insights into actionable strategies.
Sales Enablement: Build tools, training, and content that empower Sales teams to effectively communicate product value and close deals.
Content Strategy: Oversee creation of product-related content (web, collateral, presentations, case studies) to support demand generation and thought leadership.
Customer Advocacy: Partner with Customer Success toidentifyandshowcaseeducator and district success stories thatdemonstrateproduct impact.
Performance Measurement: Define KPIs for product marketing initiatives and report on effectiveness to senior leadership.
Leadership & Team Development:
Drive cross-functional collaboration and influence stakeholders at all levels to ensure alignment on product strategy and messaging.
Champion a culture of innovation, accountability, and continuous improvement within the marketing organization.
Whatwerelooking for:
Extensive experience in product marketing, portfolio marketing, or go-to-market leadership
Strong ability to translate research, data, and market insights into clear, compelling assessment narratives
Proven success leading complex, cross-functional initiatives in matrixed organizations
Experience owning product launches and sales enablement for sophisticated or research-backed products
Analytical mindset with experience defining KPIs and using performance data to guide decisions
People leadership experience, with a focus on coaching, strategic growth, andhigh standards
Experience in education, assessment, edtech, or research-driven environments strongly preferred
Qualifications
Experience: 8+ years in product marketing or related roles, with at least 3 years in a leadership position.
Required: Proven experience in theEdTech sector, with a strong understanding of K12 education markets, buyer personas, and procurement cycles.
Preferred: Experience in the K-12 assessment market, with a strong understanding ofassessmentbuyer personas, procurementcyclesand offerings.
Skills: Strategic thinking, storytelling, and analytical skills; ability to influence cross-functional teams and lead high-performing teams.
Education: Bachelors degree in Marketing, Business, or related field; MBAa plus.
Our Commitment
At Curriculum Associates, we are deeply committed to supporting educators and improving outcomes for all students. Every decision we make is guided by our mission to ensureequitableaccess to high-quality instructional resources and actionable data that empower teachers and accelerate learning.
What We Offer
Competitive compensation and benefits
Opportunity to shape the future ofi-Readys product portfolio
Collaborative, mission-driven culture focused on improving student learning
Travel: 15%
Benefits and Pay Range:
Pay Range This roles range is $110,500 - $196,500. The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case. This role is also eligible to participate in the company bonus plan. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.
Benefits Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our companys 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Years, as well as a number of additional perks and benefits.
Application deadline: July 24, 2026. This is subject to close earlier if there is a high volume of applicants or a qualified hire is made.
About Curriculum Associates, Inc
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