ServiceNow

Director, Product Innovation - Business Workflows

ServiceNow$150K — $180K *
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in Product Management or related enterprise software leadership roles
  • 5+ years managing high-performing customer-facing or product teams
  • Experience with customer innovation programs and product adoption strategies
  • Strong understanding of enterprise workflow platforms and modern business processes
  • Proficient in leveraging AI and emerging technologies for customer outcomes
  • Successful track record influencing product roadmap and strategy
  • Exceptional stakeholder management and communication skills
  • Bachelor's degree in Business, Computer Science, Engineering, or a related field

Responsibilities

  • Define a new product commercialization strategy for Core Business Workflows
  • Build and lead a high-skilled team of product and AI specialists
  • Lead structured proofs of value and rapid prototypes for customer transformation
  • Define and scale the Business Value Assessment framework
  • Collaborate with multiple teams to execute customer innovation initiatives
  • Establish success metrics that measure customer impact and adoption
  • Participate in executive briefings and strategic industry events

Benefits

  • Flexible work locations including remote options
  • Collaborative and innovative work environment
  • Opportunity to lead cutting-edge product innovation initiatives
  • Engagement with strategic customers and industry leaders
  • Professional development opportunities in AI and product management
Full Job Description
Job Description

Position Location:
We are ideally looking for someone to work in our West Palm Beach, FL office location. However, we are open to Remote or other office locations for this position. Flexible positions require 2 days per week in a ServiceNow office. We have offices in many locations, including West Palm Beach, FL; Orlando, FL; Vienna, VA; New York, NY; Waltham, MA; San Francisco, CA; Pleasanton, CA; Santa Clara, CA; San Diego, CA; and Kirkland, WA

About the Position

We are seeking a Director, Product Innovation, to define, build, and scale a new customer-facing product engagement model for Core Business Workflows.

This leader will operate at the intersection of Product Management, AI innovation, Customer Transformation, and GTM execution. The role will work directly with customers to identify high-value use cases within our product suite, rapidly build and validate AI-powered solutions, and demonstrate measurable business outcomes.

The role will be responsible for establishing and leading a team that combines deep product and technical expertise, domain knowledge, strong product instincts, and executive customer engagement capabilities. Through structured proofs of value, rapid prototyping, innovation workshops, and strategic customer engagements, the team will help customers realize value from emerging Core Business Workflow capabilities while creating a direct feedback loop into product strategy and roadmap development.

Reporting to the Senior Director, Head of Outbound Product Management for Core Business Workflows, this role will define the operating model, success metrics, engagement framework, and talent profile required to scale a world-class product innovation function.

This role serves as a critical bridge between Product Management, Engineering and the field, ensuring product strategy is translated into customer value and customer feedback is translated into product innovation.

What you get to do in this role
  • Define and operationalize a new product commercialization motion for Core Business Workflows, focused on accelerating customer adoption of emerging innovations, AI and strategic product investments.
  • Build and lead a team of highly skilled product and AI specialists who can identify customer problems, rapidly build solutions, and validate business value.
  • Lead structured proofs of value, rapid prototypes, innovation workshops, and executive engagements that connect product strategy directly to customer transformation.
  • Define and scale the Business Value Assessment framework for Core Business Workflows, including customer baselines, expected outcomes, realized value, and executive business cases.
  • Collaborate closely with Product Management, Engineering, Research, Sales, Solution Consulting, Product Marketing, Value Consulting, and Product Success to execute customer innovation initiatives.
  • Establish success metrics and operating mechanisms that measure customer adoption, business impact, proof-of-concept outcomes, customer references, and influenced revenue.
  • Participate as an executive leader for Core Business Workflows in executive briefings, strategic customer engagements, industry events, and innovation-focused forums.
  • Establish success metrics and operating mechanisms that measure proof of value outcomes, conversion, customer adoption, business impact, customer references, reusable product insights, and influenced revenue.
  • Identify repeatable patterns across customer engagements and translate them into scalable product capabilities, solution assets, demo narratives, and go to market practices.


Qualifications
  • 12+ years of experience in Product Management, FDE, Product Strategy, Product Commercialization, Customer Transformation, or related enterprise software leadership roles.
  • 5+ years of leadership experience managing high performing customer facing and/or product focused teams.
  • Experience designing and executing customer innovation programs, POC initiatives, product adoption strategies, or commercialization efforts.
  • Strong understanding of enterprise workflow platforms, digital transformation initiatives, and modern business process technologies.
  • Experience leveraging AI, GenAI, intelligent automation, or emerging technologies to drive customer outcomes and product adoption.
  • Demonstrated success partnering with Product Management organizations to influence roadmap strategy and product direction.
  • Exceptional communication, presentation, and stakeholder management skills.
  • Bachelor's degree in Business, Computer Science, Engineering, or a related field.


Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

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Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ

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