T-Mobile

Director, Portfolio Marketing

T-Mobile$178K — $241K *
Telecommunications & Hardware
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Management, or equivalent
  • 10+ years of experience in Loyalty including program design and partnerships
  • Experience in loyalty economics and portfolio optimization
  • Proven track record in establishing new loyalty business models
  • Budget management experience

Responsibilities

  • Define and evolve member value strategy for T-Mobile
  • Innovate delivery of benefits to members
  • Drive loyalty economics best practices to maximize value
  • Establish governance for decision-making across teams
  • Translate insights into strategies for engagement and growth
  • Grow adoption of benefits while managing economic impact
  • Lead high-quality customer engagement initiatives

Benefits

  • Comprehensive medical, dental, and vision insurance
  • 401(k) and employee stock grants
  • Paid time off and holidays totaling about four weeks for new full-time employees
  • Tuition assistance and college coaching
  • Mobile service and home internet discounts
  • Access to childcare subsidy and family support programs
Full Job Description
The Director, Portfolio Marketing is responsible for architecting and delivering the proposition of what it means to be a member with T-Mobile. This includes designing the portfolio of Member Benefits, innovating how we deliver them, and driving their growth and adoption. Operating at the intersection of strategy and execution, you will run this portfolio as a business to ensure every member gets the best value and best experience in their relationship with us and drive separation from our competitors.

Job Responsibilities:

Strategy & Vision
  • Define and evolve the end-to-end member value strategy, ensuring T-Mobile's portfolio delivers on "It's Better Over Here" by expanding what best value means in customers' everyday lives while driving competitive separation
  • Innovate on how we deliver benefits to our members
  • Drive best practices in loyalty economics to ensure every investment in benefits drives outsize member and business value
  • Establish enterprise governance, prioritization, and investment guardrails to drive clarity and disciplined decision-making across a complex, multi-vertical ecosystem
  • Translate customer insights, competitive dynamics, and emerging partner ecosystems into forward-looking strategies that unlock new sources of engagement and growth


Grow the Business
  • Grow adoption of benefits while managing the economics
  • Establish and operate a robust measurement framework to ensure every benefit is connected to a consumer and business growth outcome, enabling governance of the portfolio
  • Establish business management systems to read and react to benefit performance
  • Drive high-quality customer engagement at scale, growing an active, repeat user base through compelling, high-frequency value propositions
  • Partner with Business Development and Product to bring new partner-powered experiences to market, accelerating growth through a scaled and differentiated ecosystem


Executive Enterprise Leadership
  • Operate as a highly effective enterprise leader and connector, aligning Product, Marketing, Partnerships, and Finance around a unified portfolio vision and roadmap
  • Lead, develop, and inspire a team, fostering a culture of ownership, accountability, and GM-level thinking across vertical leaders
  • Influence senior stakeholders through clear, structured communication and strong executive presence, driving alignment on complex, high-impact decisions
  • Champion a servant leadership mindset, removing friction, enabling teams to execute, and building trust across a highly matrixed organization


Brand & Experience
  • Bring T-Mobile's brand promise of "It's Better Over Here" to life by translating best value into tangible, everyday experiences customers can easily understand and access
  • Ensure the portfolio delivers a seamless, intuitive, and compelling end-to-end experience, with value surfaced clearly across all customer touchpoints
  • Define and uphold experience standards and design principles that drive consistency, quality, and differentiation across all verticals and partnerships
  • Continuously optimize how value is packaged, communicated, and delivered to maximize customer preference, engagement, and loyalty


Team Leadership
  • Coach and develop direct reports
  • Drive positive team culture


Education and Work Experience:
  • Bachelor's Degree in Marketing, Business Management or equivalent
  • 10+ years' progressive experience in Loyalty, including program design, product marketing, lifecycle, brand marketing, product management, or partnerships
  • Experience in loyalty economics, including portfolio optimization and integration with core business performance
  • Experience establishing and growing new loyalty business models
  • Budget responsibility


Knowledge, Skills and Abilities:
  • Sees ahead to future possibilities and translates them to breakthrough strategy
  • Builds internal partnerships to meet shared objectives. Represents our interests while being open to those of other teams. Gains trust.
  • Paints and communicates a compelling vision that motivates others to action; creates organization-wide energy and optimism for the future
  • Consistently achieves results, even under tough circumstances.
  • Creates new and better ways to drive magic for our Members, encourages diverse thinking, and introduces new ways to look at problems
  • Operates effectively when the way forward is not clear. Leads the organization through the uncertainty of change.
  • Ability to communicate effectively across team and organizational boundaries to drive and develop consensus
  • Strong communication and people skills
  • Collaborative, yet influential
  • Flexible, self-starter, and comfortable working in a rapidly changing environment
  • Creative problem solver and solutions provider
  • Ability to prioritize multiple projects; detail oriented and organized


  • At least 18 years of age
  • Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): Yes

DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Base Pay Range: $178,500 - $241,500

Corporate Bonus Target: 25%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as qualifications and experience, so the actual starting pay will vary within this range. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!

About T-Mobile

T-Mobile US, Inc. is a wireless company. As of December 31, 2016, the Company provided wireless communications services, including voice, messaging and data, to over 71 million customers in the postpaid, prepaid and wholesale markets. It provides services, devices and accessories across its brands, T-Mobile and MetroPCS. It provides wireless communication services through a range of service plan options. The Company offers a device trade-in program, Just Upgrade My Phone (JUMP!), which provides customers a specified-price trade-in credit and upgrade eligibility after approximately six months of service; Equipment Installment Plan (EIP), which is designed to provide financing to customers for the purchase of devices, and installment agreements for accessories; T-Mobile Tuesdays, which offers customers free stuff and access to various offers from brands; and T-Mobile ONE and Simple Choice plans.
Learn more about T-Mobile
Size
75,000 employees
Market Cap
$174.7 billion
Industry
Net Income
$3 billion
Founded
2002
5 Year Trend
+16.4%
Revenue
$68.3 billion
NASDAQ

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