THG

Director, Performance Media | Perricone MD

THG • $110K — $130K *
New York, NY 10025In-Person
Retail & Consumer Goods
5 - 7 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • 5+ years in Performance Marketing or Paid Media, ideally within DTC or Beauty sectors.
  • Proven success managing media budgets over $5M with strong CAC and ROAS results.
  • Advanced skills across Meta, TikTok, Google, and YouTube.
  • Strong leadership experience with a focus on mentorship.
  • Ability to collaborate globally while executing locally.

Responsibilities

  • Own and drive paid media performance across key digital platforms.
  • Ensure alignment of channel KPIs with overall business goals.
  • Lead daily execution and optimization of paid media campaigns.
  • Develop comprehensive testing strategies for creatives and audiences.
  • Translate performance data into actionable insights and recommendations.
  • Coordinate across creative, CRM, and e-commerce teams for an integrated customer journey.
  • Cultivate partnerships with key platform providers to leverage new growth opportunities.

Benefits

  • Hybrid work model with 3 office and 2 remote days.
  • Comprehensive medical, dental, and vision insurance.
  • 401K plan with 5% company match.
  • Generous paid time off policy.
  • Short and long-term disability coverage.
  • Employee discounts on THG brands.
Full Job Description
As Director, Performance Media, you'll:

Performance Media Leadership & Growth
  • Own the end-to-end paid media strategy and execution across Meta, TikTok, YouTube, and Google (Search & Display), driving customer acquisition and revenue growth.
  • Deliver consistently against core commercial metrics, including CAC, ROAS, and Cost of Sales, while aligning channel-level KPIs to overarch business objectives.
  • Support high-level media investment decisions, including complex budget allocations, pacing, and channel mix optimization to maximize efficiency.
  • Balance lower-funnel conversion tactics with broader full-funnel growth opportunities to build long-term brand equity and scale.

Campaign Execution & Optimization
  • Lead the day-to-day and monthly optimization of all paid digital channels to ensure peak performance.
  • Establish and scale a structured testing roadmap covering creative assets, audience segmentation, bidding strategies, and landing page optimization.
  • Maintain rigorous standards for campaign setup, tagging, tracking, and measurement to ensure data integrity and real-time reporting accuracy.

Team Leadership & Collaboration
  • Lead and mentor the in-house media team, providing direct oversight for the Senior Manager of Affiliates and the Senior Manager of Paid Social.
  • Partner with Creative, Brand, CRM, and E-commerce teams to ensure a seamless consumer journey and integrated campaign execution.
  • Collaborate with cross-functional stakeholders to ensure media strategies remain in lockstep with broader brand and commercial priorities.
  • Manage high-level relationships with platform partners (Google, Meta, TikTok) and external agencies to unlock exclusive opportunities and support.

UK Partnership & Strategic Alignment
  • Partner with the UK central performance media team to leverage global best practices, strategic frameworks, and advanced tools.
  • Share performance insights across markets to identify opportunities for improved media effectiveness while ensuring strong local execution in the US.

Analytics, Measurement & Insights
  • Own the performance reporting suite and support financial planning/forecasting in partnership with Finance and Analytics teams.
  • Contribute to the evolution of attribution modeling, incrementality testing, and audience understanding to refine spend and targeting.
  • Translate raw data and consumer insights into actionable strategic recommendations that drive efficiency.

Innovation & Growth
  • Stay at the forefront of emerging platform trends, tools, and media opportunities to maintain a competitive edge.
  • Proactively identify and pitch new approaches, channel innovations, and testing opportunities to improve acquisition efficiency and audience growth.


What skills and experience do I need for this role?
  • 5+ years Industry experience: Professional background in Performance Marketing or Paid Media, with a proven track record in DTC and/or the Beauty category.
  • Demonstrated success in managing high-growth media budgets ($5M+) and consistently delivering against aggressive CAC and ROAS targets.
  • Advanced technical expertise across Meta, TikTok, and Google/YouTube platforms; solid understanding of attribution, incrementality, and A/B testing frameworks.
  • Strong leadership and mentorship skills with experience managing direct reports and leading cross-functional projects.
  • Ability to navigate global environments; must be comfortable collaborating with international teams (UK central) while maintaining local US execution and ownership.


What's in it for me?
  • Salary: $110,000 - $130,000
  • Hybrid Work Model - 3 days office/2 days home
  • Medical, Dental, Vision plans
  • 401K matched up to 5%
  • Generous PTO (Paid Time Off)
  • Short and long-term disability
  • Exclusive employee discounts off THG Brands


About THG

THG plc, formerly The Hut Group, is a British e-commerce retail company headquartered at Manchester Airport, England. It sells own-brand and third-party cosmetics, dietary supplements, luxury goods, and licensed and personalised products online. It provides an end-to-end e-commerce service to third parties through its Ingenuity division. As of 2022, the company operates 18 fulfilment centres which ship to 195 territories worldwide.
Learn more about THG
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* Ladders Estimates

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