Location: Los Angeles, CA
Department: Sales & Marketing
Reports To: General Manager / Regional Vice President of Sales
Employment Type: Full-Time, Exempt
The Director of Sales & Marketing (DOSM) is the strategic leader responsible for driving top-line revenue, maximizing profitability, and elevating the property's market share. This role oversees all sales and marketing initiatives for the full-service property, including group, transient, catering, and banquet sales. The DOSM will lead the sales team, foster strong client relationships, manage digital and traditional marketing campaigns, and ensure brand positioning aligns with the property's financial objectives.
Essential Duties & ResponsibilitiesRevenue Strategy & Sales Execution- Develop, implement, and monitor annual business plans, sales strategies, and marketing budgets to achieve or exceed revenue goals.
- Analyze competitive sets, market trends, and pricing strategies (STAR reports, Agency360, etc.) to identify growth opportunities and optimize RevPAR and TrevPAR.
- Direct the proactive solicitation of new business across key segments (Corporate Transient, Group, Entertainment, SMERF, and Leisure).
- Collaborate closely with the Revenue Management team to optimize pricing, inventory, and distribution channels.
Marketing & Brand Management- Oversee the property's overarching marketing strategy, including digital marketing, social media presence, public relations, and e-commerce initiatives.
- Ensure all localized marketing materials, collateral, and promotional campaigns align with corporate brand standards and resonate with the Los Angeles market.
- Manage relationships with external PR, advertising, and digital marketing agencies.
Team Leadership & Development- Recruit, train, mentor, and evaluate a high-performing sales and catering team.
- Establish clear performance metrics, KPIs, and booking goals for all sales managers, holding the team accountable through regular coaching and performance reviews.
- Foster a collaborative environment between Sales, Revenue Management, Food & Beverage, and Rooms divisions to ensure seamless execution of events and guest experiences.
Client & Community Relations- Serve as the primary ambassador for the hotel within the local Los Angeles business community, CVB (Los Angeles Tourism & Convention Board), and key industry associations.
- Maintain active relationships with key accounts, meeting planners, and VIP clients to drive repeat business and long-term loyalty.
Qualifications & Requirements- Education: Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field.
- Experience: Minimum of 5-7 years of progressive hotel sales experience, with at least 3 years in a Director-level capacity within a full-service hotel environment. Los Angeles market experience is strongly preferred.
- Technical Skills: Proficiency in industry-standard CRM and property management systems (e.g., Delphi, Opera, Salesforce, MARSHA) and revenue management platforms.
- Leadership: Demonstrated success in leading teams, achieving sales targets, and managing comprehensive departmental budgets.
Physical Requirements- Ability to sit or stand for extended periods.
- Occasional travel for client visits, trade shows, and industry events.
Compensation & Benefits (California Compliance)- Pay Scale: [$165,000 - $175,000] per year.
- Bonus Potential: Eligible for quarterly and annual incentive plans based on property and individual performance.
- Benefits: Comprehensive health, dental, and vision insurance, 401(k) matching, paid time off, and hotel travel discounts.
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