As
Director of Sales, you'll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.
Your Role:As the
Director of Sales, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You'll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.
Position Highlights:- Location: Sun City Center, FL
- Compensation: $60,000 Base + Commissions = $130K+ Earning Opportunity
What You'll Do:- Execute all facets of the company's Sales Playbook, including discovery, tours, follow-up, objections, and closing
- Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
- Build, nurture, and maintain referral networks through external outreach, presentations, and business development
- Manage inquiries from all lead sources, providing timely responses and professional follow-up
- Conduct personalized tours and discovery meetings to connect with prospective residents and families
- Maintain accurate CRM data to track leads, activity, and conversion metrics
- Plan and execute community marketing initiatives and sales events to drive qualified leads
- Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
- Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
- Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
- Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
- Represent the community with professionalism, integrity, and compassion in all interactions
Qualifications:- Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
- Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
- Proven record of achieving sales targets and occupancy goals
- Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Experience using CRM systems to manage leads and track performance
- Strong communication, presentation, and relationship-building skills
- Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
- Professional, compassionate approach with a resident- and family-first mindset
- Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)
- [Insert if applicable: Participation in rotating on-call schedule or Manager on Duty (MOD) responsibilities required]
Benefits You'll EnjoyFor eligible employees, we offer a comprehensive benefits package that includes competitive pay, medical, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and career growth opportunities, wellness-related benefits, and additional support through our Employee Assistance Program (EAP).
JOB CODE: 1006256
