Salesforce

Director of Product, Outbound – Agentforce Self Service

Salesforce$197K — $344K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of product management experience, with 5+ years in outbound roles or product marketing.
  • Exceptional storytelling skills to convert technical features into business value.
  • Deep knowledge of the Agentic AI market and its leading players.
  • Experience leveraging data for sales growth and measuring effectiveness of marketing initiatives.
  • Proven ability to collaborate across teams in a matrixed environment.
  • Technical understanding to effectively communicate with engineering teams.

Responsibilities

  • Define and own the product positioning and value proposition for Agentforce Self Service.
  • Develop messaging that differentiates our offerings in the market.
  • Create sales enablement tools like pitch decks and ROI calculators for field teams.
  • Analyze market trends and competitive intelligence to inform product strategies.
  • Build relationships with key customers to develop success stories and case studies.
  • Lead go-to-market planning for product releases in collaboration with Product Marketing.
  • Present product and market insights to executive leadership and at industry events.

Benefits

  • Access to diverse benefits and resources for professional and personal balance.
  • Opportunity to work with AI agents that enhance productivity and impact.
  • Support for continuous development and redefining possibilities in your career.
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Product

Job Details

Role Overview

We are seeking a seasoned Outbound Product leader to drive the market adoption and customer success of our Agentforce Self Service offerings. While our inbound teams focus on building the product, your mission is to ensure the market understands, values, and adopts it. You will be the bridge between our product roadmap and the global sales organization, defining the "why" and "how" for our customers. You will own the narrative, arm our field teams, and champion our product with customers to drive revenue and market penetration.

Key Responsibilities

  • Positioning & Messaging: Define and own the overarching product positioning and value proposition for Agentforce Self Service. Develop compelling messaging that differentiates us in a crowded market.

  • Sales Enablement & Readiness: Create the essential tools—pitch decks, ROI calculators, battlecards, and sales training presentations—that empower our sales and partner organizations to confidently sell Agentforce.

  • Market Intelligence: Act as the primary conduit for competitive intelligence. Analyze competitors, track market trends, and translate these insights into actionable strategies for the product and sales teams.

  • Customer Advocacy & Reference Program: Establish and maintain relationships with key reference customers. Develop a robust portfolio of case studies, customer profiles, and success stories to demonstrate real-world value.

  • GTM Execution: Lead the go-to-market planning for new product releases. Collaborate with Product Marketing to launch features effectively and ensure seamless alignment between technical delivery and market communication.

  • Executive Influence: Present product strategy, market insights, and performance metrics to executive leadership. Serve as a spokesperson at industry events, webinars, and customer summits.

  • Forward Deployed Engineering (FDE) Collaboration: Partner with FDE pods to maintain a real-time feedback loop, ensuring that customer-specific technical blockers are communicated back to Product and Engineering to accelerate product maturity.

Qualifications

  • Proven Outbound Success: 10+ years of experience in product management, with at least 5 years specifically focused on outbound roles, product marketing, or sales enablement in enterprise SaaS.

  • Strategic Storyteller: Exceptional ability to synthesize technical features into business outcomes. You can articulate the value of AI and automation to non-technical executive stakeholders.

  • Agentic AI Market Fluency: Deep understanding of the Agentic AI landscape, including key players, LLM capabilities, and consumption-based pricing models.

  • Data-Driven Marketer: Experience using data to drive sales growth and marketing experimentation. You understand how to measure the effectiveness of your enablement materials and campaigns.

  • Cross-Functional Diplomat: Proven ability to work across matrixed organizations, aligning engineering, sales, success, and marketing teams toward a unified market message.

  • Technical Aptitude: While you are not writing the code, you have enough technical depth to speak the language of engineers and understand the "how" behind the "what" of our product

Desired Skills and Experience

  • Ability to deliver results in global, matrixed environments composed of internal and external stakeholders.

  • Understanding of and informed opinions on the Agentic AI market and players such as Fin, Sierra and Decagon

  • Prior Service or CRM product experience a huge plus

  • Familiarity with the Forward Deployed Engineer (FDE) model, specifically in pairing technical and strategic experts to accelerate customer deployment and product adoption.

  • Deep understanding of the shifting self-service landscape: You recognize the industry transition from passive, siloed deflection models (currently solving only ~14% of cases) to the new Agentic era (projected to autonomously resolve 80% of issues by 2029), and can effectively articulate how our platform transforms self-service from a cost-center deflection tactic into an agent-first resolution machine.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

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At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

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Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

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Net Income
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2000
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